Published on in Vol 28 (2026)
This is a member publication of University of Manchester (Jisc)
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/63575, first published
.

Journals
- Bakri M, Harris P, Dillon S. Examining perceptual spillover effects in social media influencer marketing effectiveness: A PLS-SEM and fsQCA approach. Journal of Retailing and Consumer Services 2027;95:105094 View
