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Digital Health Reviews (3862) Ethics, Privacy, and Legal Issues (848) Electronic/Mobile Data Capture, Internet-based Survey & Research Methodology (1777) Consumer & Patient Education and Shared-Decision Making (1306) Infodemiology and Infoveillance (2047) Quality/Credibility of eHealth Information and Trust Issues (965) Peer-to-Peer Support and Online Communities (1019) New Methods (1874) Digital Health Reporting Standards, Quality and Transparency in e-Research (252) Equity Issues in Information Distribution (43) Social Media in Public Health informatics (96) Statistical and Methodological Rigor (14) Transparent Reporting (23)

Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/78025, first published .
Close-up of a Black person's hands typing on a laptop next to a stethoscope.

Utilization of Netnography as a Health Care Research Methodology: Scoping Review

Utilization of Netnography as a Health Care Research Methodology: Scoping Review

Authors of this article:

Amany Sadat1 Author Orcid Image ;   Elizabeth Green2 Author Orcid Image ;   Imogen Forsythe2 Author Orcid Image ;   Stacey Munnelly1, 3 Author Orcid Image ;   Georgette Eaton4, 5 Author Orcid Image ;   Matthew Wynn6 Author Orcid Image ;   Fiona Pearson2 Author Orcid Image ;   Emma Dobson2 Author Orcid Image
Article Authors Cited by (6) Tweetations Metrics

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  3. Sun D, Yanover T, Katona H, Couturier J. Exploring Perspectives on Ozempic: A Netnographic Qualitative Evaluation of the Pro‐Eating Disorder Community on X (Formerly Twitter). International Journal of Eating Disorders 2026 View
  4. Gayton E, Nagra R, Millward B, Plummer E, Galimam L, Dowsett A, Curry N. Understanding the Experiences of Young People Living With Haemophilia—A UK Social Media Study. Haemophilia 2026 View
  5. Abbas A, Xharavina N, Bullock J, Chintapatla S. Patient narratives in an online hernia peer-support community: a qualitative netnographic analysis. Hernia 2026;30(1) View

Conference Proceedings

  1. Pimentel M, Cardoso É, Meireles S. Anais Estendidos do XXVI Simpósio Brasileiro de Computação Aplicada à Saúde (SBCAS 2026). Transparência no Relato de Aspectos Éticos e de Proteção de Dados em Computação na Saúde com Dados Clínicos e Não Clínicos: Análise do SBCAS 2025 View