Published on in Vol 19, No 12 (2017): December

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/9266, first published .
Using Social Media Data to Understand the Impact of Promotional Information on Laypeople’s Discussions: A Case Study of Lynch Syndrome

Using Social Media Data to Understand the Impact of Promotional Information on Laypeople’s Discussions: A Case Study of Lynch Syndrome

Using Social Media Data to Understand the Impact of Promotional Information on Laypeople’s Discussions: A Case Study of Lynch Syndrome

Jiang Bian 1*, PhD;  Yunpeng Zhao 1*, MS;  Ramzi G Salloum 1, PhD;  Yi Guo 1, MPH, PhD;  Mo Wang 2, PhD;  Mattia Prosperi 3, 4, MEng, PhD;  Hansi Zhang 1, MS;  Xinsong Du 1, MS;  Laura J Ramirez-Diaz 1, MPH;  Zhe He 5, PhD;  Yuan Sun 6, PhD

1 Department of Health Outcomes & Biomedical Informatics, College of Medicine, University of Florida, Gainesville, FL, US

2 Department of Management, Warrington College of Business, University of Florida, Gainesville, FL, US

3 Department of Epidemiology, College of Public Health and Health Professions, University of Florida, Gainesville, FL, US

4 Department of Epidemiology, College of Medicine, University of Florida, Gainesville, FL, US

5 School of Information , Florida State University, Tallahassee, FL, US

6 School of Business Administration , Zhejiang Gongshang University, Hangzhou, Zhejiang , CN

*these authors contributed equally

Corresponding Author:

  • Yuan Sun, PhD
  • School of Business Administration
  • Zhejiang Gongshang University
  • No.18, Xuezheng St., Zhejiang Gongshang University, Xiasha University Town
  • Hangzhou, Zhejiang
  • CN
  • Phone: 86 0571-28008005
  • Email: d05sunyuan@zju.edu.cn