Published on in Vol 18, No 7 (2016): July

How Affiliation Disclosure and Control Over User-Generated Comments Affects Consumer Health Knowledge and Behavior: A Randomized Controlled Experiment of Pharmaceutical Direct-to-Consumer Advertising on Social Media

How Affiliation Disclosure and Control Over User-Generated Comments Affects Consumer Health Knowledge and Behavior: A Randomized Controlled Experiment of Pharmaceutical Direct-to-Consumer Advertising on Social Media

How Affiliation Disclosure and Control Over User-Generated Comments Affects Consumer Health Knowledge and Behavior: A Randomized Controlled Experiment of Pharmaceutical Direct-to-Consumer Advertising on Social Media

David Christopher DeAndrea 1, PhD;  Megan Ashley Vendemia 1, MA, MBA

1 School of Communication , The Ohio State University, Columbus, OH, US

Corresponding Author:

  • David Christopher DeAndrea, PhD
  • School of Communication
  • The Ohio State University
  • 154 N Oval Mall
  • 3066 Derby Hall
  • Columbus, OH
  • US
  • Phone: 1 614-292-3400
  • Email: deandrea.1@osu.edu