Accessibility settings

This paper is in the following e-collection/theme issue:

Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (2004) Infodemiology and Infoveillance (1618) Artificial Intelligence (2482) Equity Issues in Information Distribution (36) Generative Language Models Including ChatGPT (903) Ethical, Legal, and Social Issues in AI (139)

Published on in Vol 28 (2026)

This is a member publication of Imperial College London (Jisc)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/86233, first published .
Woman scrolling on iPhone, viewing influencer's Instagram post with pink-haired model.

Characteristics of Human-Like Virtual Profiles in Relation to Audience Reach and Engagement on Instagram: Secondary Data Analysis

Characteristics of Human-Like Virtual Profiles in Relation to Audience Reach and Engagement on Instagram: Secondary Data Analysis

Authors of this article:

Alexandra Maria Lebrecht1 Author Orcid Image ;   Winze Tam1 Author Orcid Image ;   Omar Merlo1 Author Orcid Image ;   Andreas Benedikt Eisingerich1 Author Orcid Image
Article Authors Cited by Tweetations Metrics

Alexandra Maria Lebrecht   1 , MSci ;   Winze Tam   1 , MSci ;   Omar Merlo   1 , PhD ;   Andreas Benedikt Eisingerich   1 , PhD

1 Imperial Business School, Imperial College London, London, United Kingdom

Corresponding Author:

  • Omar Merlo, PhD
  • Imperial Business School
  • Imperial College London
  • Exhibition Road, South Kensington Campus
  • London SW7 2AZ
  • United Kingdom
  • Phone: 44 20 7589 511
  • Email: o.merlo@imperial.ac.uk