This paper is in the following e-collection/theme issue:

Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1911) Mass Media/Social Media Communication and Campaigns (574) Email Communication, Web-Based Communication, Secure Messaging (191) Organizational Issues (221) Theoretical Frameworks and Concepts (338) Health and Risk Communication (75)

Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/70676, first published .
Leveraging Promotional Strategies to Enhance Hospital Influence on Social Media: Cross-Sectional Study

Leveraging Promotional Strategies to Enhance Hospital Influence on Social Media: Cross-Sectional Study

Leveraging Promotional Strategies to Enhance Hospital Influence on Social Media: Cross-Sectional Study

Authors of this article:

Xinyun Zhong1 Author Orcid Image ;   Yiyuan Ma2 Author Orcid Image ;   Haiyue Yu3, 4 Author Orcid Image
Article Authors Cited by Tweetations Metrics

Xinyun Zhong   1 ;   Yiyuan Ma   2 , PhD ;   Haiyue Yu   3, 4 , PhD

1 School of Communication, Hong Kong Baptist University, Hong Kong, China (Hong Kong)

2 Institute of Applied Economics, Shanghai Academy of Social Sciences, Shanghai, China

3 Shanghai Municipal Hospital of Traditional Chinese Medicine, Shanghai University of Traditional Chinese Medicine, Shanghai, China

4 Shanghai Municipal Hospital Research Center for Disease Quality and Safety, Shanghai, China

Corresponding Author:

  • Haiyue Yu, PhD
  • Shanghai Municipal Hospital of Traditional Chinese Medicine
  • Shanghai University of Traditional Chinese Medicine
  • 274 Zhijiang Middle Road, Jing'an District
  • Shanghai 200070
  • China
  • Phone: 86 021 56639668
  • Email: haiyueyu2022@163.com