Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/64740, first published .
Boosting Blood Donations Through Facebook Engagement: Randomized Controlled Field Trial

Boosting Blood Donations Through Facebook Engagement: Randomized Controlled Field Trial

Boosting Blood Donations Through Facebook Engagement: Randomized Controlled Field Trial

Journals

  1. Ciaușescu A, Merz E, de Wit A, Bekkers R, de Jong J, Jansen L. #BloodDonation: How European Blood Banks Use Social Media to Reach Donors and Non‐Donors. Journal of Philanthropy 2025;30(4) View
  2. Spekman M, Merz E. Dedicated Donors With “Donordruppels?” Effects of an Online Loyalty Program on Plasma Donor Perception and Behavior. Journal of Philanthropy 2025;30(4) View