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This paper is in the following e-collection/theme issue:

Randomized trials (Editor: G. Eysenbach)* (200) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (2738) Infodemiology and Infoveillance (2054) Public (e)Health, Digital Epidemiology and Public Health Informatics (2407) Mass Media/Social Media Communication and Campaigns (832) Behavioural Surveillance for Public Health (510) Infoveillance and Social Listening (445)

Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/64740, first published .
Woman donating blood smiles for a selfie with social media icons

Boosting Blood Donations Through Facebook Engagement: Randomized Controlled Field Trial

Boosting Blood Donations Through Facebook Engagement: Randomized Controlled Field Trial

Authors of this article:

Steven Ramondt1, 2 Author Orcid Image ;   Peter Kerkhof2 Author Orcid Image ;   Eva-Maria Merz1, 3 Author Orcid Image
Article Authors Cited by (6) Tweetations Metrics

Journals

  1. Ciaușescu A, Merz E, de Wit A, Bekkers R, de Jong J, Jansen L. #BloodDonation: How European Blood Banks Use Social Media to Reach Donors and Non‐Donors. Journal of Philanthropy 2025;30(4) View
  2. Spekman M, Merz E. Dedicated Donors With “Donordruppels?” Effects of an Online Loyalty Program on Plasma Donor Perception and Behavior. Journal of Philanthropy 2025;30(4) View
  3. Sinha R, V A, Sravan Kumar R, Jain R. The role of social media, influencers, and online communities in blood donor recruitment and retention: A systematic scoping review. Transfusion Clinique et Biologique 2026;33(2):113 View
  4. Badawi M, Radhwi O. Five years on X: Insights, challenges, and future directions in blood donor communication from a hospital blood bank perspective. Asian Journal of Transfusion Science 2026;20(2):301 View
  5. Maqsood A, Sadia H, Khan T, Yousaf H. Association of Social Media Exposure and Information Credibility with Thalassemia Awareness and Community Participation among Urban Adults in Pakistan: A Cross-Sectional Study. Pakistan BioMedical Journal 2025:03 View
  6. Peng Y, Shi Y, Wang J, Jiang Z, Zheng Y, Zheng Z. Determinants of blood donation among Chinese university students: A structural equation modeling study based on an extended theory of planned behavior. Acta Psychologica 2026;269:107547 View