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This paper is in the following e-collection/theme issue:

Infodemiology and Infoveillance (2047) Policy and Policy Proposals (324) eHealth Service, Product, Resource Reviews (137) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (2730) Public (e)Health, Digital Epidemiology and Public Health Informatics (2395) Smoking Cessation (705) Prevention and Health Promotion (2313) Mass Media/Social Media Communication and Campaigns (832) Behavioural Surveillance for Public Health (509) Kids' and Adolescents' Use of Technology (196) Social Media in Adolescence (106) Smoking and Vaping in Adolescence (57)

Published on in Vol 26 (2024)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/51594, first published .
Young woman vaping e-cigarette indoors with phone and earphones nearby

Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

Authors of this article:

Xinyi Zhou1, 2 Author Orcid Image ;   Xinyu Hao3 Author Orcid Image ;   Yuhang Chen4 Author Orcid Image ;   Hui Deng5, 6 Author Orcid Image ;   Ling Fang5, 6 Author Orcid Image ;   Lingyun Zhang5, 6 Author Orcid Image ;   Xiaotao Yan5, 6 Author Orcid Image ;   Pinpin Zheng5, 6 Author Orcid Image ;   Fan Wang1 Author Orcid Image
Article Authors Cited by (8) Tweetations Metrics

Journals

  1. Li Z, Wang X, Yao X, Chen Y. Do China's e-cigarette control policies work? A decade-long analysis of public discourse using an AI-integrated mixed-methods approach. Tobacco Induced Diseases 2025;23(September):1 View
  2. Li Z, Zhao Y, Wang X, Gao L, Yao X, Chen Y. The dilemma of coordinated communication in China’s e-cigarette governance: A computational discourse analysis of a social media controversy. Tobacco Induced Diseases 2026;24(February):1 View
  3. Fu L, Xu K, Wang J. The coupling effect of attributes and content: the impact of host attributes and information types on topic heat in online social platforms. Electronic Commerce Research 2026 View
  4. Yao Y, Yao L, Yang F. Governing E-cigarettes in China: regulatory challenges and strategies for adolescent protection in the post-flavor ban era. Frontiers in Public Health 2026;14 View
  5. Liu R, Huang B, Wu Z, Xi Z, Huang J, Guo M, Xiao L. A multi-platform analysis of e-cigarette online marketing in China (2024–2025). Dialogues in Health 2026;8:100311 View
  6. Tiong W, A Rahim A, Arifin Wan Mansor W, Yaacob N. Mapping E-Cigarette Content on Social Media: A Scoping Review of Methods, AI Applications, and Promotional Strategies. Journal of Health Communication 2026;31(5):205 View
  7. Thangkratok P, Theppitak T, Ngamsirijit P, Palacheewa N, Apartsakun P, Manusook S, Songsoontorn C, Satjamukda W, Udson P, Rattanakarn A. Development and Evaluation of an Interactive Online Game-Based Learning Program on Knowledge, Attitudes, Subjective Norms, Perceived Behavioral Control, and Intention to Use E-Cigarettes among Lower Secondary School Students. Siriraj Medical Journal 2026;78(10):735 View

Books/Policy Documents

  1. Shahid A, Singh S. Smoking - A Public Health Concern. View