Income-Generating Processes of Free Web-Based Digital Health Tools to Engage Patients: Qualitative Analysis

Claudia Lai   ¹ , BScPharm, MSc, PhD ;   Raisa Deber   ¹ , PhD ;   Alejandro R Jadad   ^{1, 2} , MD, DPhil ;   Aviv Shachak   ^{1, 3} , PhD

¹ Institute of Health Policy, Management and Evaluation, Dalla School of Public Health, University of Toronto, Toronto, ON, CA

² Department of Anaesthesiology and Pain Management, Faculty of Medicine, University of Toronto, Toronto, ON, CA

³ Faculty of Information, University of Toronto, Toronto, ON, CA