This paper is in the following e-collection/theme issue:

Digital Health Reviews (1316) Mass Media/Social Media Communication and Campaigns (466) Smoking Cessation (561)

Published on in Vol 22, No 8 (2020): August

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/17432, first published .
Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

Authors of this article:

Lilian Chan1 Author Orcid Image ;   Blythe O'Hara1 Author Orcid Image ;   Philayrath Phongsavan1 Author Orcid Image ;   Adrian Bauman1 Author Orcid Image ;   Becky Freeman1 Author Orcid Image
Article Authors Cited by (31) Tweetations (9) Metrics

Journals

  1. Su Z, Mackert M, Li X, Han J, Crook B, Wyeth B. “Study Natural” without Drugs: An Exploratory Study of Theory-Guided and Tailored Health Campaign Interventions to Prevent Nonmedical Use of Prescription Stimulants in College Students. International Journal of Environmental Research and Public Health 2020;17(12):4421 View
  2. Bonnevie E, Rosenberg S, Kummeth C, Goldbarg J, Wartella E, Smyser J, Visram S. Using social media influencers to increase knowledge and positive attitudes toward the flu vaccine. PLOS ONE 2020;15(10):e0240828 View
  3. Galiatsatos P, Judge E, Koehl R, Hill M, Veira O, Hansel N, Eakin M, McCormack M. The Lung Health Ambassador Program: A Community-Engagement Initiative Focusing on Pulmonary-Related Health Issues and Disparities Regarding Tobacco Use. International Journal of Environmental Research and Public Health 2020;18(1):5 View
  4. Chen J, Wang Y. Social Media Use for Health Purposes: Systematic Review. Journal of Medical Internet Research 2021;23(5):e17917 View
  5. Bialous<sup>+</sup> S, Freeman<sup>+</sup> B. Communication challenges of a tobacco addictiveness reduction policy. Tobacco Induced Diseases 2021;19(May):1 View
  6. Pócs D, Adamovits O, Watti J, Kovács R, Kelemen O. Facebook Users’ Interactions, Organic Reach, and Engagement in a Smoking Cessation Intervention: Content Analysis. Journal of Medical Internet Research 2021;23(6):e27853 View
  7. Durkin S, Brennan E, Wakefield M. Optimising tobacco control campaigns within a changing media landscape and among priority populations. Tobacco Control 2022;31(2):284 View
  8. Watti J, Millner M, Siklósi K, Hamvai C, Kelemen O, Pócs D. How to Avoid Lower Priority for Smoking Cessation Support Content on Facebook: An Analysis of Engagement Bait. International Journal of Environmental Research and Public Health 2023;20(2):958 View
  9. Seiler J, Libby T, Jackson E, Lingappa J, Evans W. Social Media–Based Interventions for Health Behavior Change in Low- and Middle-Income Countries: Systematic Review. Journal of Medical Internet Research 2022;24(4):e31889 View
  10. Ichimiya M, Gerard R, Mills S, Brodsky A, Cantrell J, Evans W. The Measurement of Dose and Response for Smoking Behavior Change Interventions in the Digital Age: Systematic Review. Journal of Medical Internet Research 2022;24(8):e38470 View
  11. Lin S, Cheng X, Zhang J, Yannam J, Barnes A, Koch J, Hayes R, Gimm G, Zhao X, Purohit H, Xue H. Social Media Data Mining of Antitobacco Campaign Messages: Machine Learning Analysis of Facebook Posts. Journal of Medical Internet Research 2023;25:e42863 View
  12. Majmundar A, Chu M, Perez C, Hoang Y, Yuan J, Unger J, Allem J. Tobacco and cannabis use advertisements targeting adolescents and young adults on Snapchat in 2019. Preventive Medicine Reports 2022;26:101758 View
  13. Chan L, Harris-Roxas B, Freeman B, MacKenzie R, Woodland L, O'Hara B. Attitudes towards the ‘Shisha No Thanks’ campaign video: Content analysis of Facebook comments. Tobacco Induced Diseases 2022;20(October):1 View
  14. Cantrell J, Bingenheimer J, Tulsiani S, Hair E, Vallone D, Mills S, Gerard R, Evans W. Assessing digital advertising exposure using a virtual experimental protocol. DIGITAL HEALTH 2022;8:205520762211022 View
  15. O'Hara B, Owen K, Bauman A, Dunlop S, Phongsavan P, Furestad E, Scott N, Freeman B. Hope and sadness: Balancing emotions in tobacco control mass media campaigns aimed at smokers. Health Promotion Journal of Australia 2023;34(4):856 View
  16. Mat Ruzlin A, Chen X, Yunus R, Samsudin E, Selamat M, Ismail Z. Promoting Mental Health During the COVID-19 Pandemic: A Hybrid, Innovative Approach in Malaysia. Frontiers in Public Health 2021;9 View
  17. Kite J, Chan L, MacKay K, Corbett L, Reyes-Marcelino G, Nguyen B, Bellew W, Freeman B. A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review. Journal of Medical Internet Research 2023;25:e46345 View
  18. Megatsari H, Damayanti R, Kusuma D, Warouw T, Nadhiroh S, Astutik E, Dewi D, Sebayang S. The influence of anti-smoking messages to Indonesian youth smoking behavior: the Indonesian 2019 Global Youth Tobacco Survey (GYTS). BMC Public Health 2023;23(1) View
  19. Chan L, Freeman B, Hughes C, Richmond K, Dibbs J, O’Hara B. Exploring motivations for engagement with the Healthy Lunch Box campaign on social media. Health Promotion International 2023;38(6) View
  20. Vos S, Adatorwovor R, Roberts M, Sherman D, Bonds D, Dunfee M, Spring B, Schoenberg N. Community engagement through social media: A promising low‐cost strategy for rural recruitment?. The Journal of Rural Health 2024;40(3):467 View
  21. Kite J, Grunseit A, Mitchell G, Cooper P, Chan L, Huang B, Thomas M, O'Hara B, Smith A. Impact of Traditional and New Media on Smoking Intentions and Behaviors: Secondary Analysis of Tasmania’s Tobacco Control Mass Media Campaign Program, 2019-2021. Journal of Medical Internet Research 2024;26:e47128 View
  22. Lim C, Rutherford B, Gartner C, McClure-Thomas C, Foo S, Su F, Scheurer R, Sebayang S, Chan G, Stjepanović D, Fausiah F, Farassania G, Leung J. A systematic review of second-hand smoking mass media campaigns (2002–2022). BMC Public Health 2024;24(1) View
  23. Evans W, Bingenheimer J, Cantrell J, Kreslake J, Tulsiani S, Ichimiya M, D'Esterre A, Gerard R, Martin M, Hair E. Effects of a Social Media Intervention on Vaping Intentions: Randomized Dose-Response Experiment. Journal of Medical Internet Research 2024;26:e50741 View
  24. Bonneterre S, Zerhouni O, Boffo M. The Influence of Billboard-Based Tobacco Prevention Posters on Memorization, Attitudes, and Craving: Immersive Virtual Reality Study. Journal of Medical Internet Research 2024;26:e49344 View
  25. Wu J, Fetterman J, Cornacchione Ross J, Hong T. Quitting on TikTok: Effects of Message Themes, Frames, and Sources on Engagement with Vaping Cessation Videos. Journal of Health Communication 2024;29(9):590 View
  26. Scherenberg V. Kommunale Gesundheitskampagnen in Zeiten des Klimawandels: Möglichkeiten und Grenzen kollektiver Sensibilisierung und Aktivierung. Public Health Forum 2024;32(3):272 View
  27. Farisal U, Widiyanarti T, Sianturi M, Ningrum A, Fatimah Y, Hastuti P, Abdilah A, Desmonda W. Menghubungkan Dunia: Peran Media Digital dalam Mengatasi Kesenjangan Budaya. Indonesian Culture and Religion Issues 2024;1(4):10 View
  28. Teo A, Rice S, Meyer E, Karras-Pilato E, Strickland S, Dobscha S. An approach to evaluation of digital data in public health campaigns. DIGITAL HEALTH 2024;10 View
  29. Bonneterre S, Zerhouni O, Barré M, Wiers R, Boffo M. Effect of content framing in smoking prevention campaigns on recognition and attitudes: a virtual reality study. Health Psychology and Behavioral Medicine 2024;12(1) View
  30. Koebe P. How digital technologies and AI contribute to achieving the health-related SDGs. International Journal of Information Management Data Insights 2025;5(1):100298 View

Books/Policy Documents

  1. Saluja P, Grover V, Arora S, Batra K, Kaur J. Effective Use of Social Media in Public Health. View