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This paper is in the following e-collection/theme issue:

Digital Health Reviews (1878) Smoking Cessation (659) Mass Media/Social Media Communication and Campaigns (614)

Published on in Vol 22, No 8 (2020): August

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/17432, first published .
Close-up of a hand holding a lit cigarette and a smartphone with a patterned case.

Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

Authors of this article:

Lilian Chan1 Author Orcid Image ;   Blythe O'Hara1 Author Orcid Image ;   Philayrath Phongsavan1 Author Orcid Image ;   Adrian Bauman1 Author Orcid Image ;   Becky Freeman1 Author Orcid Image
Article Authors Cited by (43) Tweetations (9) Metrics

Lilian Chan   1 , MPH, MBBS ;   Blythe O'Hara   1 , BA, BSW, MAppSci, PhD ;   Philayrath Phongsavan   1 , BA(Hons), MPH, PhD ;   Adrian Bauman   1 , PhD, FAHMS, FAFHM ;   Becky Freeman   1 , BSc, MSc, PhD

1 Sydney School of Public Health and Charles Perkins Centre, Prevention Research Collaboration, The University of Sydney, Camperdown, Australia

Corresponding Author:

  • Lilian Chan, MPH, MBBS
  • Sydney School of Public Health and Charles Perkins Centre
  • Prevention Research Collaboration
  • The University of Sydney
  • Johns Hopkins Dr
  • Camperdown NSW 2006
  • Australia
  • Phone: 61 2 8627 7554
  • Email: lilian.chan@sydney.edu.au