Published on in Vol 22, No 8 (2020): August

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/17432, first published .
Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

Lilian Chan 1, MPH, MBBS;  Blythe O'Hara 1, BA, BSW, MAppSci, PhD;  Philayrath Phongsavan 1, BA(Hons), MPH, PhD;  Adrian Bauman 1, PhD, FAHMS, FAFHM;  Becky Freeman 1, BSc, MSc, PhD

1 Sydney School of Public Health and Charles Perkins Centre, Prevention Research Collaboration, The University of Sydney, Camperdown , AU

Corresponding Author:

  • Lilian Chan, MPH, MBBS
  • Sydney School of Public Health and Charles Perkins Centre
  • Prevention Research Collaboration
  • The University of Sydney
  • Johns Hopkins Dr
  • Camperdown
  • AU
  • Phone: 61 2 8627 7554
  • Email: lilian.chan@sydney.edu.au