Published on in Vol 22, No 1 (2020): January
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/14890, first published
.
![Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing](https://asset.jmir.pub/assets/538b1179ec29eb8c6c377f76ddadb814.png 480w,https://asset.jmir.pub/assets/538b1179ec29eb8c6c377f76ddadb814.png 960w,https://asset.jmir.pub/assets/538b1179ec29eb8c6c377f76ddadb814.png 1920w,https://asset.jmir.pub/assets/538b1179ec29eb8c6c377f76ddadb814.png 2500w)
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