This paper is in the following e-collection/theme issue:

Business and Entrepreneurship in eHealth (35) Precision Medicine and Genetics (61)

Published on in Vol 22, No 1 (2020): January

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/14890, first published .
Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Authors of this article:

Scott Thiebes1 Author Orcid Image ;   Philipp A Toussaint1 Author Orcid Image ;   Jaehyeon Ju2 Author Orcid Image ;   Jae-Hyeon Ahn3 Author Orcid Image ;   Kalle Lyytinen4 Author Orcid Image ;   Ali Sunyaev1 Author Orcid Image
Article Authors Cited by (22) Tweetations (12) Metrics

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  10. von Ulmenstein U, Tretter M, Ehrlich D, Lauppert von Peharnik C. Limiting medical certainties? Funding challenges for German and comparable public healthcare systems due to AI prediction and how to address them. Frontiers in Artificial Intelligence 2022;5 View
  11. Akyüz K, Goisauf M, Chassang G, Kozera Ł, Mežinska S, Tzortzatou-Nanopoulou O, Mayrhofer M. Post-identifiability in changing sociotechnological genomic data environments. BioSocieties 2024;19(2):204 View
  12. Rothe H, Lauer K, Talbot-Cooper C, Sivizaca Conde D. Digital entrepreneurship from cellular data: How omics afford the emergence of a new wave of digital ventures in health. Electronic Markets 2023;33(1) View
  13. Namsaraev Z, Korzhenkov A, Fedosov D, Patrushev M. Digitalization of Genetic Information: Prospects and Challenges. Nanobiotechnology Reports 2023;18(3):320 View
  14. Hsieh E, Morrissey B, Chiareli I. The Landscape of Direct-To-Consumer Genetic Testing in Reproductive Health Contexts: An Analytical Framework of Stakeholders and Their Competing Motivations. Health Communication 2024;39(13):3211 View
  15. Onstwedder S, Jansen M, Cornel M, Rigter T. Policy Guidance for Direct-to-Consumer Genetic Testing Services: Framework Development Study. Journal of Medical Internet Research 2024;26:e47389 View
  16. Freyer O, Wrona K, de Snoeck Q, Hofmann M, Melvin T, Stratton-Powell A, Wicks P, Parks A, Gilbert S. The regulatory status of health apps that employ gamification. Scientific Reports 2024;14(1) View
  17. Heumann M, Kraschewski T, Werth O, Breitner M. Reassessing taxonomy-based data clustering: Unveiling insights and guidelines for application. Decision Support Systems 2024;187:114344 View
  18. Weimar S, Martjan R, Terzidis O. Business Venturing in Regulated Markets—Taxonomy and Archetypes of Digital Health Business Models in the European Union: Mixed Methods Descriptive and Exploratory Study. Journal of Medical Internet Research 2025;27:e65725 View
  19. Kirchner-Krath J, Schmidt-Kraepelin M, Schmähl K, Schütz C, Morschheuser B, Sunyaev A. Behavior Change Support Systems for Self-Treating Procrastination: Systematic Search in App Stores and Analysis of Motivational Design Archetypes. Journal of Medical Internet Research 2025;27:e65214 View

Books/Policy Documents

  1. Behare N, Mahajan R, Behare S, Somani P, Iyer V, Megha A, Gupta S. New Trends in Marketing and Consumer Science. View

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Conference Proceedings

  1. Madsen R, Lindgren P, Durst S. 2022 25th International Symposium on Wireless Personal Multimedia Communications (WPMC). Business Model Archetypes. A Systematic Literature Review View