This paper is in the following e-collection/theme issue:

Business and Entrepreneurship in eHealth (27) Precision Medicine and Genetics (37)

Published on in Vol 22 , No 1 (2020) :January

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/14890, first published .
Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Authors of this article:

Scott Thiebes 1 Author Orcid Image ;   Philipp A Toussaint 1 Author Orcid Image ;   Jaehyeon Ju 2 Author Orcid Image ;   Jae-Hyeon Ahn 3 Author Orcid Image ;   Kalle Lyytinen 4 Author Orcid Image ;   Ali Sunyaev 1 Author Orcid Image
Article Authors Cited by (12) Tweetations (12) Metrics

Scott Thiebes   1 * , MSc ;   Philipp A Toussaint   1 * , BSc ;   Jaehyeon Ju   2 , PhD ;   Jae-Hyeon Ahn   3 , PhD ;   Kalle Lyytinen   4 , PhD ;   Ali Sunyaev   1 , PhD

1 Department of Economics and Management, Karlsruhe Institute of Technology, Karlsruhe, DE

2 Desautels Faculty of Management, McGill University, Montreal, QC, CA

3 College of Business, Korea Advanced Institute of Science and Technology, Seoul, KR

4 Department of Design and Innovation, Case Western Reserve University, Cleveland, OH, US

*these authors contributed equally

Corresponding Author:

  • Ali Sunyaev, PhD
  • Department of Economics and Management
  • Karlsruhe Institute of Technology
  • Kaiserstrasse 89
  • Karlsruhe, 76133
  • DE
  • Phone: 49 721608460
  • Email: sunyaev@kit.edu