This paper is in the following e-collection/theme issue:

Participatory Medicine & E-Patients (527) Health Services Research (162)

Published on in Vol 20, No 10 (2018): October

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/10872, first published .
Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Authors of this article:

Paul R Shafer 1 Author Orcid Image ;   Erika Franklin Fowler 2, 3 Author Orcid Image ;   Laura Baum 3 Author Orcid Image ;   Sarah E Gollust 4 Author Orcid Image
Article Authors Cited by (8) Tweetations (29) Metrics

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  3. Anderson D, Shafer P. The Trump Effect: Postinauguration Changes in Marketplace Enrollment. Journal of Health Politics, Policy and Law 2019;44(5):715 View
  4. Anderson D, Drake C. Preparing the Health Insurance Marketplaces for the COVID-19 Recession. JAMA Health Forum 2020;1(7):e200822 View
  5. Gollust S, Fowler E, Niederdeppe J. Ten Years of Messaging about the Affordable Care Act in Advertising and News Media: Lessons for Policy and Politics. Journal of Health Politics, Policy and Law 2020;45(5):711 View
  6. Anderson D. Managing marketplaces requires state regulators to make tough choices. Health Services Research 2019;54(4):727 View
  7. Kemmick Pintor J, Alberto C, Arnold K, Bandara S, Baum L, Fowler E, Gollust S, Niederdeppe J, Barry C. Targeting of Enrollment Assistance Resources in Health Insurance Television Advertising: A Comparison of Spanish- Vs. English-Language Ads. Journal of Health Communication 2020;25(8):605 View
  8. Acharya D, Devkota B, Kreps G. The association between media exposure and enrollment in health insurance in Nepal: Implications for health policy. World Medical & Health Policy 2021 View