Published on in Vol 20 , No 10 (2018) :October

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/10872, first published .
Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Paul R Shafer 1 , MA ;   Erika Franklin Fowler 2, 3 , PhD ;   Laura Baum 3 , MURP ;   Sarah E Gollust 4 , PhD

1 Department of Health Policy and Management , Gillings School of Global Public Health , University of North Carolina at Chapel Hill , Chapel Hill , NC , US

2 Government Department , Wesleyan University , Middletown , CT , US

3 Wesleyan Media Project , Wesleyan University , Middletown , CT , US

4 Division of Health Policy and Management , School of Public Health , University of Minnesota , Minneapolis , MN , US

Corresponding Author:

  • Paul R Shafer, MA
  • Department of Health Policy and Management
  • Gillings School of Global Public Health
  • University of North Carolina at Chapel Hill
  • 135 Dauer Drive
  • Campus Box 7411
  • Chapel Hill, NC
  • US
  • Phone: 1 919-260-2711
  • Email: pshafer@unc.edu