This paper is in the following e-collection/theme issue:

Participatory Medicine & E-Patients (837) Health Services Research (523)

Published on in Vol 20, No 10 (2018): October

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/10872, first published .
Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Authors of this article:

Paul R Shafer1 Author Orcid Image ;   Erika Franklin Fowler2, 3 Author Orcid Image ;   Laura Baum3 Author Orcid Image ;   Sarah E Gollust4 Author Orcid Image
Article Authors Cited by (13) Tweetations (11) Metrics

Paul R Shafer   1 , MA ;   Erika Franklin Fowler   2, 3 , PhD ;   Laura Baum   3 , MURP ;   Sarah E Gollust   4 , PhD

1 Department of Health Policy and Management, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States

2 Government Department, Wesleyan University, Middletown, CT, United States

3 Wesleyan Media Project, Wesleyan University, Middletown, CT, United States

4 Division of Health Policy and Management, School of Public Health, University of Minnesota, Minneapolis, MN, United States

Corresponding Author:

  • Paul R Shafer, MA
  • Department of Health Policy and Management
  • Gillings School of Global Public Health
  • University of North Carolina at Chapel Hill
  • 135 Dauer Drive
  • Campus Box 7411
  • Chapel Hill, NC 27599
  • United States
  • Phone: 1 919-260-2711
  • Email: pshafer@unc.edu