Published on in Vol 20, No 10 (2018): October

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/10872, first published .
Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment

Paul R Shafer 1, MA;  Erika Franklin Fowler 2, 3, PhD;  Laura Baum 3, MURP;  Sarah E Gollust 4, PhD

1 Department of Health Policy and Management, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, US

2 Government Department, Wesleyan University , Middletown, CT, US

3 Wesleyan Media Project, Wesleyan University , Middletown, CT, US

4 Division of Health Policy and Management, School of Public Health, University of Minnesota, Minneapolis, MN, US

Corresponding Author:

  • Paul R Shafer, MA
  • Department of Health Policy and Management
  • Gillings School of Global Public Health
  • University of North Carolina at Chapel Hill
  • 135 Dauer Drive
  • Campus Box 7411
  • Chapel Hill, NC
  • US
  • Phone: 1 919-260-2711
  • Email: pshafer@unc.edu