Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment
Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment
Paul R Shafer
1
, MA
;
Erika Franklin Fowler
2, 3
, PhD
;
Laura Baum
3
, MURP
;
Sarah E Gollust
4
, PhD
1
Department of Health Policy and Management
,
Gillings School of Global Public Health
,
University of North Carolina at Chapel Hill
,
Chapel Hill
,
NC
,
US
2
Government Department
,
Wesleyan University
,
Middletown
,
CT
,
US
3
Wesleyan Media Project
,
Wesleyan University
,
Middletown
,
CT
,
US
4
Division of Health Policy and Management
,
School of Public Health
,
University of Minnesota
,
Minneapolis
,
MN
,
US
Corresponding Author:
-
Paul R Shafer, MA
-
Department of Health Policy and Management
-
Gillings School of Global Public Health
-
University of North Carolina at Chapel Hill
-
135 Dauer Drive
-
Campus Box 7411
-
Chapel Hill, NC
-
US
-
Phone:
1 919-260-2711
-
Email: pshafer@unc.edu