Published on in Vol 18, No 2 (2016): February

Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

Paul R Shafer 1, 2, MA;  Kevin C Davis 1, MA;  Deesha Patel 3, MPH;  Robert Rodes 3, MS;  Diane Beistle 3, BA

1 Center for Health Policy Science and Tobacco Research, RTI International , Research Triangle Park, NC, US

2 Department of Health Policy and Management, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, US

3 Office on Smoking and Health, Centers for Disease Control and Prevention , Atlanta, GA, US

Corresponding Author:

  • Paul R Shafer, MA
  • Center for Health Policy Science and Tobacco Research
  • RTI International
  • 3040 East Cornwallis Road
  • Research Triangle Park, NC
  • US
  • Phone: 1 919-260-2711
  • Email: pshafer@rti.org