Published on in Vol 15, No 7 (2013): July

An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

Authors of this article:

Amy Shirong Lu1


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  3. Appalasamy J, Joseph J, Seeta Ramaiah S, Quek K, Md Zain A, Tha K. An Intervention to Promote Medication Understanding and Use Self-Efficacy: Design of Video Narratives for Aging Patients at Risk of Recurrent Stroke. JMIR Aging 2019;2(1):e11539 View
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  5. Bissonnette-Maheux V, Dumas A, Provencher V, Lapointe A, Dugrenier M, Straus S, Gagnon M, Desroches S. Women’s Perceptions of Usefulness and Ease of Use of Four Healthy Eating Blog Characteristics: A Qualitative Study of 33 French-Canadian Women. Journal of the Academy of Nutrition and Dietetics 2018;118(7):1220 View
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  8. Brand L, Beltran A, Buday R, O'Connor T, Hughes S, Baranowski J, Diep C, Lu A, Baranowski T. Prose Fiction as a Narrative Companion for a Vegetable Parenting Videogame. Games for Health Journal 2015;4(4):305 View
  9. Wright K, Cai X, Fisher C, Rising C, Burke-Garcia A, Afanaseva D. A Content Analysis of Social Support Messages about Environmental Breast Cancer Risk within Blogs for Mothers. Health Communication 2021;36(13):1796 View
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Books/Policy Documents

  1. Wright K. The Handbook of Applied Communication Research. View