Published on in Vol 15, No 7 (2013): July

An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

Authors of this article:

Amy Shirong Lu 1
Amy Shirong Lu 1, PhD

1 School of Communication, Department of Communication Studies, Northwestern University, Evanson, IL, US

Corresponding Author:

  • Amy Shirong Lu, PhD
  • School of Communication
  • Department of Communication Studies
  • Northwestern University
  • 2240 Campus Drive
  • Evanson, IL
  • US
  • Phone: 1 (847) 467-4197
  • Email: amylu@northwestern.edu