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This paper is in the following e-collection/theme issue:

Engagement with and Adherence to Digital Health Interventions, Law of Attrition (818) Mobile Health (mhealth) (5215) Digital Health, Telehealth and e-Innovation in Clinical Settings (733) mHealth for Wellness, Behavior Change and Prevention (4281)

Published on in Vol 28 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/93691, first published .
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Association Between Behavioral Phenotypes and Paid Subscription and Renewal Among New mHealth App Users: Six-Month Prospective Cohort Study

Association Between Behavioral Phenotypes and Paid Subscription and Renewal Among New mHealth App Users: Six-Month Prospective Cohort Study

Authors of this article:

Youssef Genaidy1 Author Orcid Image ;   Roshan Hasan1 ;   Julia Incitti1 ;   Erika L Bloom2 ;   Paul Tremblay1 Author Orcid Image ;   Marc S Mitchell1 Author Orcid Image
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Youssef Genaidy   1 , BSc ;   Roshan Hasan   1 , MSc ;   Julia Incitti   1 , MA ;   Erika L Bloom   2 , PhD ;   Paul Tremblay   1 , PhD ;   Marc S Mitchell   1 , PhD

1 Western University, London, ON, Canada

2 WayBetter Inc, Wilmington, DE, United States

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