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This paper is in the following e-collection/theme issue:

Email Communication, Web-Based Communication, Secure Messaging (234) Quality/Credibility of eHealth Information and Trust Issues (942) Design and Usability of Websites for Special User Groups (292) Vaccination and Immunization in the Digital Age (506) Parent and Caregiver Education and Behavior Change for Vaccination (105)

Published on in Vol 28 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/85480, first published .
Person holding phone showing text message about booking a vaccination appointment

Optimizing Web Links Used in Digital Vaccination Invitations to Raise Trust and Booking Intention: 3 Online Randomized Controlled Trials

Optimizing Web Links Used in Digital Vaccination Invitations to Raise Trust and Booking Intention: 3 Online Randomized Controlled Trials

Authors of this article:

Claire M Oakley1 Author Orcid Image ;   Hazel Sayer1 Author Orcid Image ;   Dawn Holford2 Author Orcid Image ;   Wändi Bruine de Bruin3 Author Orcid Image ;   Gaëlle Vallée-Tourangeau4 Author Orcid Image ;   Tim Chadborn5 Author Orcid Image ;   Miroslav Sirota1 Author Orcid Image ;   Marie Juanchich1 Author Orcid Image
Article Authors Cited by Tweetations (1) Metrics

Claire M Oakley   1 , PhD ;   Hazel Sayer   1 , PhD ;   Dawn Holford   2 , PhD ;   Wändi Bruine de Bruin   3 , PhD ;   Gaëlle Vallée-Tourangeau   4 , PhD ;   Tim Chadborn   5 , PhD ;   Miroslav Sirota   1 , PhD ;   Marie Juanchich   1 , PhD

1 Department of Psychology, University of Essex, Colchester, United Kingdom

2 School of Experimental Psychology, University of Bristol, Bristol, United Kingdom

3 Schaeffer Institute for Public Policy and Government Service, University of Southern California, Los Angeles, CA, United States

4 Department of Management, Kingston University, London, United Kingdom

5 Public Health England, UK Health Security Agency, London, United Kingdom

Corresponding Author: