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This paper is in the following e-collection/theme issue:

Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (2731) Peer-to-Peer Support and Online Communities (1020) mHealth for Patient Education (425) Social Media in Medical Education (156) Design and Evaluation of Patient Education Materials (178)

Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/65372, first published .
Doctor using smartphone with digital health icons and email.

Analysis of “Dr Ding Xiang” on WeChat in China to Determine Factors Influencing Readership on Medical Social Media: Observational Study

Analysis of “Dr Ding Xiang” on WeChat in China to Determine Factors Influencing Readership on Medical Social Media: Observational Study

Authors of this article:

Jiaman Liao1 Author Orcid Image ;   Xueliang Huang1 Author Orcid Image ;   Hao Huang1 Author Orcid Image ;   Cuina Shen1 Author Orcid Image ;   Lixia Li1 Author Orcid Image ;   Yushao Li1 Author Orcid Image ;   Yiqiang Zhan2 Author Orcid Image
Article Authors Cited by (4) Tweetations (1) Metrics

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  2. Yang S, Li L, Jin Y, feng Q. How does social media mention academic papers? Evidence from WeChat in China. Scientometrics 2025;130(8):4621 View
  3. Liu Y, Wang Y, Liu X. Social media in traditional chinese medicine practice: Practitioners’ perceptions, adoption barriers, and communication implications. Patient Education and Counseling 2026;153:109846 View
  4. Dai X. Configurational Pathways to Reader Engagement with Online Weight Management Promotion in China: A Crisp-Set Qualitative Comparative Analysis. Health Communication 2026:1 View