Published on in Vol 17, No 1 (2015): January

Earned Media and Public Engagement With CDC’s "Tips From Former Smokers" Campaign: An Analysis of Online News and Blog Coverage

Earned Media and Public Engagement With CDC’s "Tips From Former Smokers" Campaign: An Analysis of Online News and Blog Coverage

Earned Media and Public Engagement With CDC’s "Tips From Former Smokers" Campaign: An Analysis of Online News and Blog Coverage

Rachel Kornfield   1 , MA ;   Katherine Clegg Smith   2 , PhD ;   Glen Szczypka   3 , MA ;   Lisa Vera   4 ;   Sherry Emery   3 , PhD

1 School of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, WI, United States

2 Johns Hopkins Bloomberg School of Public Health, Department of Health, Behavior and Society, Baltimore, MD, United States

3 Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, IL, United States

4 Moores Cancer Center, University of California San Diego, La Jolla, CA, United States

Corresponding Author:

  • Katherine Clegg Smith, PhD
  • Johns Hopkins Bloomberg School of Public Health
  • Department of Health, Behavior and Society
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  • Baltimore, MD, 21205
  • United States
  • Phone: 1 410-502-0025
  • Fax: 1 410-955-7241
  • Email: katecsmith@jhu.edu