Published on in Vol 16, No 10 (2014): October

Beyond Traditional Advertisements: Leveraging Facebook’s Social Structures for Research Recruitment

Beyond Traditional Advertisements: Leveraging Facebook’s Social Structures for Research Recruitment

Beyond Traditional Advertisements: Leveraging Facebook’s Social Structures for Research Recruitment

Rupa S Valdez 1, PhD;  Thomas M Guterbock 1, 2, 3, PhD;  Morgan J Thompson 1, BA;  Jeremiah D Reilly 1;  Hannah K Menefee 1, BA;  Maria S Bennici 1, 4, BA;  Ishan C Williams 5, PhD;  Deborah L Rexrode 2, PhD

1 Department of Public Health Sciences, University of Virginia , Charlottesville, VA, US

2 Center for Survey Research, University of Virginia , Charlottesville, VA, US

3 Department of Sociology, University of Virginia , Charlottesville, VA, US

4 Paris School of International Affairs, Institut d’Etudes Politiques de Paris , Paris , FR

5 School of Nursing, University of Virginia , Charlottesville, VA, US

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