Use of Internet Audience Measurement Data to Gauge Market Share for Online Health Information Services

Use of Internet Audience Measurement Data to Gauge Market Share for Online Health Information Services

Use of Internet Audience Measurement Data to Gauge Market Share for Online Health Information Services

Fred B Wood , MBA, DBA;  Dennis Benson , PhD;  Eve-Marie LaCroix , MLS;  Elliot R Siegel , PhD;  Susan Fariss , MLS

Corresponding Author:

  • Fred B Wood, MBA, DBA