Published on in Vol 28 (2026)
1 Stirling Management School, University of Stirling, Stirling, United Kingdom
2 Department of Marketing, Audencia Business School, Nantes, France
3 Unitat de Suport a la Recerca de la Catalunya Central, Fundació Institut Universitari per a la Recerca a l'Atenció Primària de Salut Jordi Gol i Gurina, Sant Fruitós de Bages, Spain
4 Health Promotion in Rural Areas Research Group, Gerència Territorial de la Catalunya Central, Institut Català de la Salut, Sant Fruitós de Bages, Spain
5 Faculty of Medicine, University of Vic - Central University of Catalonia, Vic, Spain
6 Durham University Business School, Durham University, Durham, United Kingdom
