Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/78854, first published .
An Exploratory Typology of Tobacco-Related Misleading Content on Social Media: Qualitative Analysis of Instagram and TikTok

An Exploratory Typology of Tobacco-Related Misleading Content on Social Media: Qualitative Analysis of Instagram and TikTok

An Exploratory Typology of Tobacco-Related Misleading Content on Social Media: Qualitative Analysis of Instagram and TikTok

Eileen Han   1, 2 , PhD ;   Joanne Chen Lyu   3, 4 , PhD ;   Pamela M Ling   1 , MD, MPH

1 Division of General Internal Medicine, School of Medicine, University of California, San Francisco, San Francisco, CA, United States

2 Fondren Library, Rice University, Houston, TX, United States

3 TSET Health Promotion Research Center, Stephenson Cancer Center, University of Oklahoma Health Sciences Center, University of Oklahoma, Oklahoma City, OK, United States

4 Department of Family and Preventive Medicine, College of Medicine, University of Oklahoma Health Sciences Center, University of Oklahoma, Oklahoma City, OK, United States

Corresponding Author: