Published on in Vol 27 (2025)
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/77840, first published
.

Journals
- Coutinho S, Da Silva Pereira A. Marketing drivers of medical device selection: the mediating role of surgeon training in suburban Tier II Indian health-care markets. International Journal of Pharmaceutical and Healthcare Marketing 2026:1 View
