Published on in Vol 27 (2025)

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Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/77676, first published .
Message Valence, Industry Influence, and Stakeholder Narratives in Global Conversations on Tobacco Harm Reduction: Content Analysis

Message Valence, Industry Influence, and Stakeholder Narratives in Global Conversations on Tobacco Harm Reduction: Content Analysis

Message Valence, Industry Influence, and Stakeholder Narratives in Global Conversations on Tobacco Harm Reduction: Content Analysis

Authors of this article:

Jungmi Jun1 Author Orcid Image ;   Ali Zain2 Author Orcid Image ;   Minji Kim3 Author Orcid Image ;   James Thrasher3 Author Orcid Image

Jungmi Jun   1 , PhD ;   Ali Zain   2 , PhD ;   Minji Kim   3 , PhD ;   James Thrasher   3 , PhD

1 School of Journalism and Mass Communications, University of South Carolina, Columbia, SC, United States

2 Walter Cronkite School of Journalism and Mass Communication, Arizona State University, Phoenix, AZ, United States

3 Arnold School of Public Health, University of South Carolina, Columbia, SC, United States

Corresponding Author:

  • Ali Zain, PhD
  • Walter Cronkite School of Journalism and Mass Communication
  • Arizona State University
  • 555 N Central Ave
  • Phoenix, AZ 85004
  • United States
  • Email: ali.zain@asu.edu