This paper is in the following e-collection/theme issue:

Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1911) Public (e)Health, Digital Epidemiology and Public Health Informatics (1008) Smoking Cessation (629) Prevention and Health Promotion (1362) Mass Media/Social Media Communication and Campaigns (574) Harm Reduction Approaches (39) Public Health Policy (98)

Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/70542, first published .
The Impact of Health Warnings in e-Cigarette Content on Instagram on Adults’ e-Cigarette Cognitions: Online Between-Subjects Experiment Study

The Impact of Health Warnings in e-Cigarette Content on Instagram on Adults’ e-Cigarette Cognitions: Online Between-Subjects Experiment Study

The Impact of Health Warnings in e-Cigarette Content on Instagram on Adults’ e-Cigarette Cognitions: Online Between-Subjects Experiment Study

Authors of this article:

Sofie Vranken1, 2 Author Orcid Image ;   Alice Binder1 Author Orcid Image ;   Jörg Matthes1 Author Orcid Image
Article Authors Cited by Tweetations (2) Metrics

Sofie Vranken   1, 2 , BSc, MSc, PhD ;   Alice Binder   1 , Bakk., Mag., PhD ;   Jörg Matthes   1 , Prof Dr

1 Advertising and Media Psychology Research Group, Department of Communication, University of Vienna, Vienna, Austria

2 Media Psychology Lab, KU Leuven, Leuven, Belgium

Corresponding Author:

  • Sofie Vranken, BSc, MSc, PhD
  • Advertising and Media Psychology Research Group
  • Department of Communication
  • University of Vienna
  • Währinger Straße 29
  • Vienna 1090
  • Austria
  • Phone: 43 1427749327
  • Email: sofie.vranken@univie.ac.at