Leveraging Canadian Health Care Worker Volunteers to Address COVID-19 Vaccine Misinformation on Facebook: Qualitative Program Evaluation Study

Caitlin Ford   ¹ , MS ;   Hinna Hasan   ¹ , BA, MPH ;   Madison Fullerton   ^{1, 2} , MSc ;   Janette Wong   ¹ , BA, MPH ;   Margaret Pateman   ¹ , BA, MPH ;   Hao Ming Chen   ^{1, 3} , BMSc, MPH ;   Theresa Tang   ^{1, 4} , BHSc ;   Jia Hu   ^{1, 4, 5} , BA, MSc, MD ;   Kirsten Cornelson   ⁶ , MA, PhD

¹ 19 to Zero Inc, Calgary, AB, Canada

² Cumming School of Medicine, University of Calgary, Calgary, AB, Canada

³ Michael G. DeGroote School of Medicine, McMaster University, Hamilton, ON, Canada

⁴ Department of Community Health Sciences, University of Calgary, Calgary, AB, Canada

⁵ Faculty of Nursing, Cumming School of Medicine, University of Calgary, Calgary, AB, Canada

⁶ Business Economics and Public Policy, Ivey School of Business, Western University, London, ON, Canada