This paper is in the following e-collection/theme issue:

Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1911) Infodemiology and Infoveillance (1558) Mass Media/Social Media Communication and Campaigns (574)

Published on in Vol 27 (2025)

This is a member publication of IDIAP Jordi Gol

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/59872, first published .
Organ Donation Conversations on X and Development of the OrgReach Social Media Marketing Strategy: Social Network Analysis

Organ Donation Conversations on X and Development of the OrgReach Social Media Marketing Strategy: Social Network Analysis

Organ Donation Conversations on X and Development of the OrgReach Social Media Marketing Strategy: Social Network Analysis

Authors of this article:

Wasim Ahmed1 Author Orcid Image ;   Mariann Hardey2 Author Orcid Image ;   Josep Vidal-Alaball3, 4, 5 Author Orcid Image
Article Authors Cited by (2) Tweetations (3) Metrics

Wasim Ahmed   1 , BA, MSc, PhD ;   Mariann Hardey   2 , BA, MA, PhD ;   Josep Vidal-Alaball   3, 4, 5 , MD, PhD

1 Business School, University of Hull, Hull, United Kingdom

2 Business School, Durham University, Durham, United Kingdom

3 Unitat de Recerca i Innovació, Gerència d'Atenció Primària i a la Comunitat de la Catalunya Central, Institut Català de la Salut, Manresa, Spain

4 Intelligence for Primary Care Research Group, Fundació Institut Universitari per a la Recerca a l'Atenció Primària de Salut Jordi Gol i Gurina, Manresa, Spain

5 Department of Medicine, Faculty of Medicine, University of Vic, Vic, Spain

Corresponding Author:

  • Josep Vidal-Alaball, MD, PhD
  • Unitat de Recerca i Innovació, Gerència d'Atenció Primària i a la Comunitat de la Catalunya Central, Institut Català de la Salut
  • Carrer de Soler i March, 6,
  • Manresa 08242
  • Spain
  • Phone: 34 936930040
  • Email: jvidal.cc.ics@gencat.cat