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This paper is in the following e-collection/theme issue:

New Methods (1204) Public (e)Health, Digital Epidemiology and Public Health Informatics (1154) Public Health (280) Smoking Cessation (662) Behavior Change (928) Public Health Informatics (157) Mass Media/Social Media Communication and Campaigns (615) Innovative Methods in Public Health and Surveillance (415) Public Health Policy (122)

Published on in Vol 26 (2024)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/55311, first published .
Woman video calling on phone while watching TV

The Validity of Impressions as a Media Dose Metric in a Tobacco Public Education Campaign Evaluation: Observational Study

The Validity of Impressions as a Media Dose Metric in a Tobacco Public Education Campaign Evaluation: Observational Study

Authors of this article:

Kevin Davis1 Author Orcid Image ;   Laurel Curry2 Author Orcid Image ;   Brian Bradfield1 Author Orcid Image ;   David A Stupplebeen3 Author Orcid Image ;   Rebecca J Williams4 Author Orcid Image ;   Sandra Soria4 Author Orcid Image ;   Julie Lautsch4 Author Orcid Image
Article Authors Cited by (2) Tweetations Metrics

Journals

  1. Liu J, Wang Y, Fabbricatore J, Norton E, Markey C, McMains J, Worsdale A, Ye T, Shi Z, Sweet L. Neural Predictors of Vaping: Covert Emotional Engagement Versus Reactance to Overt Emotional Appeals in Vaping Prevention Message Processing. American Journal of Preventive Medicine 2025:108194 View
  2. Chan L, Miller N, Rickards S, Murray D, Hearnshaw G, Cheng Y, Roddis T, Eglentals A, Furestad E, Warner-Smith M, O’Brien T. ‘Every Vape is a Hit to your Health’: evaluation of an anti-vaping campaign in New South Wales, Australia. Tobacco Control 2026:tc-2025-059887 View