Social Media Data Mining of Antitobacco Campaign Messages: Machine Learning Analysis of Facebook Posts

Shuo-Yu Lin   ¹ , MS ;   Xiaolu Cheng   ² , PhD ;   Jun Zhang   ³ , PhD ;   Jaya Sindhu Yannam   ¹ , PharmD ;   Andrew J Barnes   ⁴ , PhD ;   J Randy Koch   ^{5, 6} , PhD ;   Rashelle Hayes   ⁷ , PhD ;   Gilbert Gimm   ¹ , PhD ;   Xiaoquan Zhao   ⁸ , PhD ;   Hemant Purohit   ⁹ , PhD ;   Hong Xue   ¹ , PhD

¹ Department of Health Administration and Policy, College of Public Health, George Mason University, Fairfax, VA, United States

² School of Computer Science and Engineering, Changshu Institute of Technology, Suzhou, Jiangsu Province, China

³ Department of Physics and Engineering, College of Engineering and Science, Slippery Rock University of Pennsylvania, Slippery Rock, PA, United States

⁴ Department of Health Behavior and Policy, School of Medicine, Virginia Commonwealth University, Richmond, VA, United States

⁵ Department of Psychology, College of Humanities and Sciences, Virginia Commonwealth University, Richmond, VA, United States

⁶ Center for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, VA, United States

⁷ Department of Psychiatry, School of Medicine, Virginia Commonwealth University, Richmond, VA, United States

⁸ Department of Communication, College of Humanities and Social Sciences, George Mason University, Fairfax, VA, United States

⁹ Department of Information Sciences and Technology, College of Engineering and Computing, George Mason University, Fairfax, VA, United States