Published on in Vol 18 , No 9 (2016) :September

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

Kevin C Davis 1 , MA ;   Paul R Shafer 1, 2 , MA ;   Robert Rodes 3 , MS ;   Annice Kim 1 , MPH, PhD ;   Heather Hansen 1 , MPP ;   Deesha Patel 3 , MPH ;   Caryn Coln 4 , MCIS, PMP ;   Diane Beistle 3 , BA

1 Center for Health Policy Science and Tobacco Research , RTI International , Research Triangle Park , NC , US

2 Department of Health Policy and Management , Gillings School of Global Public Health , University of North Carolina at Chapel Hill , Chapel Hill , NC , US

3 Office on Smoking and Health , Centers for Disease Control and Prevention , Atlanta , GA , US

4 Northrop Grumman Information Systems , Atlanta , GA , US

Corresponding Author:

  • Kevin C Davis, MA
  • Center for Health Policy Science and Tobacco Research
  • RTI International
  • 3040 East Cornwallis Road
  • Research Triangle Park, NC
  • US
  • Phone: 1 919-541-5801
  • Email: kcdavis@rti.org