Published on 19.12.11 in Vol 13, No 4 (2011): Oct-Dec
Online Social Networks and Smoking Cessation: A Scientific Research Agenda
This is a corrected version. See correction statement: http://www.jmir.org/2012/1/e12
Background: Smoking remains one of the most pressing public health problems in the United States and internationally. The concurrent evolution of the Internet, social network science, and online communities offers a potential target for high-yield interventions capable of shifting population-level smoking rates and substantially improving public health.
Objective: Our objective was to convene leading practitioners in relevant disciplines to develop the core of a strategic research agenda on online social networks and their use for smoking cessation, with implications for other health behaviors.
Methods: We conducted a 100-person, 2-day, multidisciplinary workshop in Washington, DC, USA. Participants worked in small groups to formulate research questions that could move the field forward. Discussions and resulting questions were synthesized by the workshop planning committee.
Results: We considered 34 questions in four categories (advancing theory, understanding fundamental mechanisms, intervention approaches, and evaluation) to be the most pressing.
Conclusions: Online social networks might facilitate smoking cessation in several ways. Identifying new theories, translating these into functional interventions, and evaluating the results will require a concerted transdisciplinary effort. This report presents a series of research questions to assist researchers, developers, and funders in the process of efficiently moving this field forward.
J Med Internet Res 2011;13(4):e119)
Smoking remains the leading cause of 443,000 preventable deaths and nearly US $200 billion in excess costs in the United States each year . Smoking rates in the United States have stalled near 20%, [ ] and large-scale reduction in smoking prevalence remains an urgent public health imperative. Although the evidence-based cessation interventions recommended by the US clinical practice guideline for tobacco dependence treatment [ ] have been shown to double quit rates, they are largely underused [ ]. Reaching the US public health goals of cutting the smoking rate to no higher than 12% by 2020 [ ] will require novel approaches to create new interventions, enhance the effectiveness of existing cessation treatments, and maximize the reach and utilization of both.
The evolution of the Internet and the growth of online social networks may present a solution to the intertwined problems of effectiveness and reach of cessation interventions. Social support , social integration [ ], and social networks [ ] appear to play important roles in smoking behavior and cessation. Yet numerous tobacco treatment studies aimed at creating supportive relationships (eg, peer or buddy training) or harnessing existing social relationships (eg, spouse interventions) have generally yielded disappointing results [ - ]. The limitations of traditional treatment settings in which this work was conducted (eg, low attendance, time constraints, or type and number of available support persons) may partially explain the difficulty in leveraging social support in the cessation process.
Online social networks, by contrast, offer round-the-clock access to vast numbers of participants, potentially superseding these limitations and offering a realistic delivery model for social support. In theory, smokers might benefit not only from active, personal interactions with other network members, but also from various passive sources of social support and influence. Such interactions could alter an individual’s motivation to quit, reinforce the undesirability of smoking, assist in buffering cessation-related stressors and enhancing coping skills, and provide suggestions for eliminating smoking cues . To date, there has been a wealth of behavioral science research on the role of social networks in face-to-face interactions but little published research on online social networks [ - ].
The growth of online social networks and their penetration into popular awareness has been phenomenal, with over 70% of American adults now using some form of social media or online social network . As of early 2011, an estimated 150 million Americans actively use Facebook, the largest of the online social networks [ ]. Intentionally created online networks dedicated to smoking cessation are smaller but have been in existence for over a decade. These types of dedicated systems—where smokers and former smokers communicate through various channels in an effort to quit and stay abstinent—are now widely used by hundreds of thousands of smokers over relatively long periods of time [ , ]. Over the years, cessation-focused online networks have evolved from simple systems for the exchange of messages to complex networks complete with multiple modes of communication (eg, chat rooms, forums, or private messaging), self-representation (eg, personal profiles, blogs, or journals), and affiliations (eg, buddy or friends lists, or private groups), through which social norms, social influence, and social support may be conveyed in real time [ , ].
Concurrent with the exponential growth of online social networks has been the rapid evolution of social network science, spurred on as improvements in computer capacity and software have caught up with theory and the burgeoning size of available data sets [, ]. In studies of real-world networks, social network science has demonstrated that social influence flows through networks and can influence a broad range of behavioral and emotional changes, including smoking and alcohol use [ , , ], obesity [ , ], happiness [ ], and depression [ ], as well as loneliness [ ] and suicide [ ]. Social network analysis allows for an expanded view of an individual’s social universe, taking into account not only their own connections, but also the connections of their friends and contacts and beyond. This ability to look at the social structure in aggregate allows for inferences about how topology (the network structure) both enables and drives behavior change.
Actually cutting smoking prevalence by nearly half by 2020 will require cessation interventions that can reach millions of people in consumer-friendly ways. The convergence of robust evidence for the role of social support in cessation, the growth and proliferation of online networks, and the recent advances in social network analytic techniques present an opportunity for the development and dissemination of high-impact interventions targeting smoking. The notion that online social networks present a powerful and novel approach to cessation is supported by a research in relatively disparate disciplines, including tobacco control, social psychology, and social network science, to name just a few. Leveraging the enormous potential of online social networks to reach and treat smokers will require a transdisciplinary conversation among researchers, developers, and funders that bridges behavioral, network, and computer sciences and other fields [, ]. We sought to initiate this discussion by convening a multidisciplinary group of experts to identify gaps in knowledge and research questions regarding the potential of online social networks to more rapidly reduce smoking prevalence. Our goal was to construct a strategic research agenda to guide future collaborative work. This paper presents this agenda in the form of 34 pressing research questions and related issues, along with brief discussion.
We invited approximately 100 experts and thought leaders (listed under Acknowledgements at the end of this article) across a range of relevant content areas to a 2-day workshop held September 30 to October 1, 2010 in Washington, DC. Participants represented a broad range of disciplines, including economics, engineering, epidemiology, linguistics, mathematics, medicine, nursing, psychology, public health, network science, sociology, software engineering, and product design and commercialization. A small number of participants were invited to give focused overview presentations to help bridge disciplinary borders and to establish a common starting point for discussion. These included presentations on the epidemiology and treatment of tobacco use; basic principles of social support theory and social support interventions in tobacco control; social network science and network-based interventions in tobacco control; the history, evolution, and current state-of-the-science of general and cessation-specific online social networks; and methodological, measurement, and analytic issues regarding social network data collection, analysis, and interpretation. Additionally, representatives from three of the largest for-profit, health-related, online social network interventions were invited to describe their programs and the lessons they had learned in managing online networks.
Following the overview presentations, participants were divided into small multidisciplinary working groups and tasked with developing a list of priority research questions. The guiding framework for workgroup discussions was to address the key question “What do we know and what do we need to learn that will make a difference in improving cessation outcomes?” The framing of the question was deliberately broad to enable participants from diverse disciplines and with varying content expertise to contribute their perspectives.
Participants were instructed to formulate and group research questions into four major categories: (1) advancing theory (developing, refining, or integrating existing theories and models from online and offline social network, social support, smoking cessation, and behavior-change domains), (2) understanding fundamental mechanisms (how online social networks produce behavior change at the individual and network level), (3) intervention aproaches valuation (methods and metrics for appropriate program, process, and outcome evaluations). To encourage brainstorming, groups were instructed to imagine they had access to the intellectual, financial, and technical resources represented by any combination of the attendees or speakers at the workshop. Each working group presented their list of research questions back to the full group for further discussion. The groups worked independently on each major theme area, and then their recommendations were synthesized and refined with feedback from the entire group. After the workshop, the planning committee met to review the findings and to summarize the general areas of research topics and priorities for dissemination.
Participants generated a large number of research questions at varying levels of granularity. Common and overlapping ideas were integrated and a subset of questions was selected for further discussion and elaboration by the report’s authors. For each key topic area, we present a summary of discussions and provide examples of the most pressing research questions or issues raised.
Several overarching themes emerged from the discussions. First, participants noted that traditional models of offline (eg, face-to-face) intervention and evaluation are often reflexively applied to online observations or interventions. While there are ways in which offline and online behaviors overlap and can reciprocally inform models, mechanisms, implementation, and evaluation, there are also important differences that require critical thinking about online networks. There is a need to challenge and test the assumptions inherent in traditional models when developing, implementing, and evaluating online interventions.
A second theme related to the mechanisms of behavior change. Numerous theory-based processes of behavior change have been described within social networks, including diffusion of information, viral spread of interventions, social support, social norms, and modeling. It is unknown whether these or other unidentified processes are important in online social networks for cessation, and if any of these may be iatrogenic (ie, promoting continued smoking rather than cessation).
A third theme centered on the appropriate use of theoretical models, empiricism, and statistical or simulation modeling techniques. Future advances in online social network interventions will likely depend on a transdisciplinary approach to develop appropriate theoretical models, test them in vivo and in silico (software modeling), rapidly iterate to determine interventions with the highest probability of effect, and perform intervention trials with appropriate research designs and end points. Such advances will require improvements in existing capacity to collect complex and large-scale longitudinal data on behaviors and interactions within online networks.
Finally, we note a common assumption during the workshop that social network interventions will increasingly take advantage of mobile delivery mechanisms—whether smart phone apps, text messages, or other formats. While few questions address this shift explicitly, we have attempted to write this summary to be agnostic toward delivery platform. Both questions and recommendations are intended to be broadly applicable, regardless of location or modality.
Advancing Theory of How Social Networks Influence Smoking-Cessation Behavior
Social network and social support models in smoking cessation  derive primarily from social learning theory [ ] and from the study of interventions to change existing social support interactions or develop new supports (eg, from a counselor and other members of a group participating in face-to-face smoking-cessation treatments) [ , ]. Observational studies have shown that social support is associated with smoking initiation and cessation, and that smokers associate with other smokers in proximal social networks. Intervention studies, though, have yielded mixed and largely disappointing results in attempting to manipulate or harness support [ , , ]. These findings highlight the importance of the need for a theoretical framework that permits simultaneous understanding of the observed association between social phenomena and smoking, and manipulation of the social environment to effect change. There is a need to evolve our theories and models to refine their explanatory power and their applied utility to facilitate behavior changes, such as smoking cessation [ ].
The application of network theory to social networks has largely occurred in studies of real-world (ie, offline) networks [, , - ] using retrospective self-report measures and cross-sectional data. Recent research on social networks has rapidly evolved using online data [ , - ], new computational methods, and mathematical and simulation modeling [ , , ]. Data from electronic communications networks (eg, online social networks, email systems, and telephone networks) can be collected in real time and can record communications and interactions at multiple levels and with repeated observations of intraindividual, interindividual, and contextual influences. Such methods can inform interventions and measures of process and outcome, but the proliferation of data and results calls for new or more refined models or theoretical frameworks to facilitate interpretation and application.
Theories that try to explain and change behavior in small real-world settings may not translate easily into the online world, where interactions occur on a larger scale and in a different medium. A transdisciplinary synthesis [, ] is likely required to integrate our understanding of the nature and form of social networks, as instantiated or reflected in the online world, and their functions that serve to initiate and maintain changes in individual behaviors. Structuralist social network theories, which address how patterns of social relationships are associated with substantive topics such as health behaviors [ , ], come closest to fusing form and function, and serve as a useful point of departure for understanding how social networks and individual tobacco use behaviors intersect.
A century ago, Simmel  called for more than knowing how to measure characteristics of networks, such as the density of their interconnections, and recommended developing a set of assumptions about how best to describe and explain the social phenomenon of interest in its proper context. This challenge remains today as we seek to integrate social and individual theories of behavior change. Indeed, the structure of a network may induce, maintain, or strengthen a behavior not just by transmission of information, but via forces of exclusion, adaptation, or the binding together of members [ ]. Looking at network causes of phenomena of interest requires asking what kinds of social networks lead to particular outcomes.
1. How well do theoretical models of social influence translate between offline and online contexts?
2. How does online social network data map onto real-world networks? Does research based on retrospective self-report with sparse observations in the real-world match with dynamic, observed behavioral data collected online?
3. How can behaviorally important ties be identified in online social networks that may be composed of large numbers of apparently weak ties?
Understanding Fundamental Mechanisms
Online social networks exist across a broad range of health conditions and behavioral risk factors including tobacco use (eg, becomeanex.org, quitnet.com, and stopsmokingcenter.com), diet and fitness (sparkpeople.com), diabetes (tudiabetes.com), chronic diseases (patientslikeme.com), and others [, - ]. Research is in its infancy regarding the mechanisms through which these online social networks might or might not effect behavior change. Social support models suggest that behavior change is mediated in part through information exchange, instrumental or emotional support, stress buffering, or improved self-efficacy [ ]. However, other mechanisms may be as or more important in online networks, such as exposure to new or different norms or behaviors modeled by other network members [ ]. To date, the design and implementation of online networks has been largely based on offline cessation approaches, usually comprising only small groups of smokers actively trying to quit. The evolution of more effective cessation interventions will require an in-depth, sophisticated understanding of the unique aspects of online social networks and the specific mechanisms through which they effect behavior change, as well as the careful selection of evaluation strategies matched to this intervention context.
Homophily, Heterophily, and Network Topology
Homophily refers to the tendency of people to associate with similar others (“birds of a feather”), while heterophily refers to the tendency to collect in diverse groups. That homophily tends to be a driving factor in the formation of social networks  is an important consideration in offline networks: the tendency of smokers to associate with other smokers may decrease the impact of normative exposure to nonsmokers or former smokers within a network. In contrast, online social networks may be heterophilous, comprising individuals across the cessation continuum including individuals who have been abstinent for years [ ] or current smokers who are curious but not yet motivated to quit. Research in offline networks suggests that topological factors (the pattern of ties between individuals within the network), such as clustering of smokers, affects cessation over time [ ]. Other work in online networks indicates that dense connections at the individual level reinforce social signaling and increase the chance of behavior change [ ]. As most existing online networks remain uncharacterized, little is known about their structure or the optimal topology to effect behavior change.
1. What is the role of homophily in the formation of online networks?
2. What is the role of heterophily in the provision of social support throughout the cessation process, and how does it influence cessation outcomes?
3. Can ties within online social networks be fostered or manipulated to “rewire” networks, modify topology, and drive behavior change?
4. What impact does network topology have on behavior change? For example, does having a dense local network increase the probability of making a quit attempt, cessation, and maintenance of abstinence?
Information and behavior diffusion through offline social networks are well-studied phenomena, encompassing myriad behaviors from seed choice by farmers to the spread of smoke-free policies from city to city . In contrast, inducing or manipulating diffusion through both online [ , ] and offline networks [ , ] has proved challenging in practice; deliberately causing spread of information or a behavior is easier to conceptualize than to implement. In commerce and industry, the term viral marketing refers to this deliberate seeding and resulting diffusion of a message through a targeted network, such as the promotion of a new product [ ]. While viral marketing is a common practice, there is little academic literature on its use for health topics or for online approaches for health behavior change. Nonetheless, deliberate seeding and diffusion may allow for the dissemination through created networks of specific information (eg, information about a new cessation medication), interventions (eg, a quit smoking app through Facebook), smoking/cessation norms, and other health behaviors.
1. How does information spread through an online social network? Are there identifiable patterns of information spread that can be leveraged in intervention research?
2. Can key participants in a network be identified and targeted to foster information diffusion or make it more efficient?
3. What are the drivers of the viral spread of an application, concept, or innovation through online networks?
4. How does network topology affect diffusion? Can social network measures and concepts such as centrality or clustering be used to predict or alter diffusion?
Social Norms and Modeling Behavior
Despite the fact that members do not know each other at the outset, created online networks can develop their own language and norms . Existing members may convey expectations for certain behaviors or participation in the network that guide and support new or struggling members [ ]. These expectations and norms may differ from those in the participant’s offline network. For example, the public health community has worked hard to normalize the use of nicotine replacement as a cessation aid; however, most smokers do not use pharmacotherapy when quitting [ ] and many have concerns about the safety of any form of nicotine [ ]. Online social networks may present norms supportive of medication use, and existing users may model successful medication use behavior. Other norms such as recycling after failed quit attempts, enlisting external social support, or the use of telephone counseling are other examples of potential norms (positive or negative) within social networks.
1. How are social norms established and communicated in an online social network?
2. What is the effect of online social norms when they differ from a user’s offline environment?
3. Does anonymity in online networks enhance or diminish the effect of modeling behavior and communication of norms?
4. Are norms and modeling effective mechanisms to influence “lurkers” (ie, members of a network that read other members’ posts/comments but rarely communicate with other members)?
Network Formation, Social Integration, Retention, and Longitudinal Stability
There are numerous online communities and created social networks dedicated to health-related behavior change—some of them in existence for over a decade with thousands of members—yet it remains unclear what factors led to their growth or stability. Previous research has shown that small numbers of individuals may be responsible for approaching and “integrating” new members as they join an online network for cessation . Most research has reported results from successful, stable networks [ , , ], while projects that fail to form networks are rarely reported [ ]. As a result, the factors that drive member integration and retention and network stability remain unclear. Adequate understanding of these factors is required to build new interventions and to maintain existing versions or enhance their effectiveness.
1. What predicts engagement in an online social network? What demographic, smoking, psychosocial, or other characteristics are predictive of participation and integration?
2. What is the role of timing of interactions in online social network in influencing integration and participation? What forms of outreach and communications (eg, private messages, instant messaging, public forums, or blogs) drive tie formation?
3. What is the role of long-term users in network structure and network stability over time?
Intervention Design and Approaches
The incredible growth of online social networks offers the opportunity for novel intervention designs. Created networks such as online communities dedicated to smoking cessation are a common component of modern health behavior-change systems and often center on the “build it and they will come” premise of intervention delivery. These networks generally comprise motivated individuals ready to make or maintain changes to one or more health risk behaviors. Such systems benefit from a specific focus, on the part of both the user and intervention designers. However, they generally do not yet take full advantage of the potential to proactively reach larger populations. Individuals must generally seek out and enroll in the closed system, and ultimately many registrants fail to return to the site , much less engage with the social aspects as designed (they become, at best, lurkers or, at worst, completely unengaged). In contrast, general-purpose networks such as Facebook offer unique opportunities and challenges, related primarily to their enormous size, including the potential for autonomous propagation (viral spread) of interventions. Certainly, intervention design decisions should be informed by relevant and sophisticated theories that specify the active ingredients and mechanisms of action, but the surfeit of potential participants in these extremely large networks ultimately allows for data-driven methods to drive the ongoing design and refinement of interventions.
Smoking-cessation interventions most frequently target individuals ready to make a quit attempt. Yet many people who join online cessation systems have already quit or are not ready to make a quit attempt [- ]. Traditional social support models will need to be modified to assist these individuals and to maximize their utility in supporting others. Significant public and private resources are used each year to denormalize smoking and encourage cessation using traditional media [ , ]. As public health organizations increasingly use advertising and outreach efforts to drive utilization of online resources, it will become imperative to identify the types of smokers that may benefit from social network-based approaches to cessation. A one-size-fits-all approach is unlikely to be efficient or effective, and it is unclear how much customization or individual tailoring is needed to make an incremental addition to outcomes [ , ].
1. Do smokers who are not motivated for behavior change benefit from social network interventions? What influence do social support and normative exposures have on smokers who may not be thinking of quitting?
2. Can online social networks assist smokers who have already quit to maintain abstinence? Can recruiting abstinent smokers into a network strengthen the network’s capacity for social support?
3. Are demographic or psychosocial characteristics important predictors of online social network utilization? What is the impact of age, gender, race/ethnicity, or other identifying characteristics with regard to network phenomena such as integration or tie formation?
4. How can network-based interventions capitalize on secular trends and historical events, such as a change in the federal excise tax rate, new year’s resolutions, The Great American Smokeout, or major smoking-related media stories such as the death of Peter Jennings from lung cancer? Do smokers recruited during the “surges” associated with these events differ from those who join an online social network at other times or for other reasons?
The oldest examples of online social networks for cessation are relatively siloed intervention approaches, focused largely on engaging users with other participants on a cessation-specific website and in an anonymous fashion. More recent interventions integrate online social networks into other treatment-delivery approaches, such as telephone quitlines [, , ]. The rapid expansion of large-scale networks such as Facebook where users are personally identifiable offers the opportunity to disseminate cessation interventions through existing networks, but without the aspect of anonymous participation. It is unknown the degree to which the advantages of leveraging an existing network where participants are identified are offset by the potential benefits of a network where members are anonymous. Integration of online social networks with other treatment modalities (eg, text messaging, health care-delivery settings, or electronic medical record systems) offers the opportunity to enhance treatment effectiveness, augment social support mechanics, and increase the reach of traditional services. At the same time, such integration introduces multiple new complexities.
1. What is the best mechanism for online social networks to interface with other elements of health care or tobacco treatment (eg, telephone quitlines, over-the-counter and prescription pharmacotherapy, physician advice, electronic medical record, mass media campaigns, or policies)?
2. How does involving a smoker’s offline network (eg, friends, family, medical practitioners, worksite wellness, or occupational health programs) augment or diminish the effect of an online social network on cessation?
There is a chasm between the rapid-cycle, diffusion-focused development methods used by entrepreneurs and industry to launch online programs and the traditional, efficacy-based development methods of behavioral and social scientists. For example, Facebook has grown literally from a dorm room project to over 150 million Americans a month in approximately 6 years. Ironically, this is typically the same amount of time between submission of a federal grant application and the publication of its main outcome paper. Shortening this timeline is critical if we are to develop effective interventions that can be deployed on a large scale to benefit public health in a timely fashion. Engineering principles of iterative development and early evaluation have been adapted in the behavioral sciences (eg, multiphase optimization strategy, or “MOST”, ) and provide one approach to achieve this goal. Online interventions are particularly suited to these methods; large, available target populations enable intervention variations to be tested against each other with statistical significance in rapid sequence or in factorial models, in theory improving effectiveness and tightening research and development timelines [ , ].
1. Can engineering models, such as MOST, speed development time and/or increase efficacy of network-based interventions?
2. What process and outcome metrics are most appropriate during intervention development and refinement? Participant engagement? Retention? Network integration? Quit attempts? Early abstinence?
Several high-quality randomized controlled trials of Internet cessation programs have been conducted [, , , , - ]. Yet, to date, there have been no published reports of tobacco intervention trials that link social network structure or dynamics to either social support metrics or more distally to cessation outcomes. Not all of these trials have included social network components, but among the ones that did, there are several reasons for this gap in the literature: the difficulty of constructing appropriate assessment and intervention protocols, the difficulty in maintaining participants in social interventions, and the challenge in disentangling social processes from other features of many Web-based interventions (eg, tailored materials, expert systems, or access to counseling staff). There is a critical need for the identification of appropriate research designs, data collection methods, and evaluation strategies to determine the impact of social processes within online interventions that may drive cessation and abstinence.
The use of randomized control trials in research to evaluate online social network-based interventions presents a number of challenges. Among these are selecting a feasible, ethical, and rigorous control condition [, ]; avoiding contact between participants randomly assigned to different conditions; and managing the attrition observed across virtually all online interventions [ ]. Alternative evaluation designs used in eHealth research, such as practical clinical trials, pragmatic randomized controlled trials, and nonexperimental and quasi-experimental designs [ , - ], may be appropriate as well for social network interventions. Given the size of data sets that are generated from online social network interventions, automated systems for the categorization and extraction of data (such as natural language processing and sentiment analysis, data mining, and pattern recognition) may also play important roles in exploratory analyses. The use of varied methods and data sets will make consistent and standardized reporting of results increasingly important as the field advances.
1. Given that alternative Internet interventions are a mouse-click away, what are the important considerations in selecting a rigorous and appropriate control group and evaluating contamination (ie, exposure to the intervention arm among control participants)?
2. Other than randomized control trials, what rigorous research designs can be aptly used to optimize online social network interventions? Are there specific research designs that are best used at specific phases of the development–dissemination–implementation continuum?
Data Collection and Analysis
Online interventions and social networks in particular are part of the “big data” problem , an emerging issue where the quantity of behavioral and other process data exceeds the capacity for traditional analysis. Academic computational social science—the collection and analysis of these data—lags behind other fields such as physics and biology, as well as the corporate capacity of Google and Facebook in managing big data [ ]. The two primary challenges inherent in big data are adequately defining and capturing the appropriate data, and conducting effective and efficient analyses. Data collection methods such as ecological momentary assessment, mobile tracking data, content and sentiment analysis, and observation of online interactions can provide granular information about behavior with minimal impact on the user or their friends and contacts. These methods can generate much richer—and also more complicated—representations of social networks that contain information about the weight of ties, their valence (positive or negative), and the presence of hidden or latent ties [ ].
1. How can novel data collection methods such as ecological momentary assessment, passive tracking data from websites, or data from mobile devices be used to gather network-level data without affecting individual behavior or the network itself?
2. What new techniques and analytic methods will be required for analysis of “big data” and increasingly complicated network representations?
Expanded Outcomes and End Points
Traditionally, research has evaluated the impact of an intervention only on the individuals enrolled in a study. Bolstered by evidence from both offline [, - , , ] and online [ - , ] studies, network theory suggests that behavior change may diffuse through a network. Successful intervention with an individual smoker may have positive externalities (a term for collateral effects, drawn from the economic literature) that ripple through the network [ ] causing other smokers to quit or to cut back on their smoking, or resulting in changes in attitudes or other beliefs [ ]. For example, a quit attempt by an individual enrolled in a program might prompt a close friend to also attempt cessation. Success of the friend would not normally be part of a traditional analysis, but becomes critical from a network standpoint, particularly since interventions may be specifically designed to elicit this effect. Given that evaluating changes in behavior among individuals outside the purview of a research study may be difficult or impossible, alternative end points, outcomes, and evaluation strategies become imperative [ ].
1. What end points or surrogate outcomes will permit the evaluation of externalities in online network interventions?
2. What are the ethical implications of observing or even inducing behavior change in individuals that have not consented to participate in a research study?
Modeling to Inform Design and Evaluation
The use of mathematical predictive models in public health, and tobacco control in particular, has recent support [- ]. Their use to design, refine, or evaluate behavioral interventions for cessation is less defined, but the opportunities are compelling. Previously, models have been employed to examine how best to optimize the multiple modes of delivery of smoking-cessation interventions, as well as to capitalize on context, such as multilevel influences of restrictive polices, mass media, and increased sales taxes [ , - ]. In silico techniques such as agent-based modeling, where powerful computers simulate autonomous users interacting within a network over time, can be used to predict responses to intervention design changes [ ]. Under certain circumstances they can also be used to disentangle behavioral outcomes from network processes and potentially contribute to evaluation [ ]. Such techniques not only may play a valuable role in accelerating intervention development and evaluation, but also may help to determine the potential impact of interventions prior to time consuming and costly promotion and implementation–dissemination efforts.
1. How can mathematical and computer-driven simulations of various kinds (eg, dynamic systems models or agent-based models) contribute to intervention development, refinement, or evaluation?
2. How can existing systems models inform work with online social networks? How might existing systems models be affected or informed by large-scale social networks (such as Facebook)?
An increasingly interconnected online social Web provides incredible opportunities to shift behavior, affect health, and meet public health challenges. Despite promising starts in individual fields, it will take further rigorous and transdisciplinary research and development to meet the potential described in this report. Tackling the questions posed here, structuring research protocols, and developing appropriate analytic techniques will require true collaboration across multiple fields and divergent disciplines . Success may lead to interventions with the capacity to reach large populations, augment existing treatment modalities, and effect behavioral change in novel ways.
While we have focused on tobacco use and smoking cessation, the same questions and approaches may apply to virtually any behavior change of interest. Interventions need to be informed by and should inform theory, model testing, and protocols for refinement. As we gain experience working in transdisciplinary teams and refine our models, we will have a clearer picture of the new measures needed for empirical data collection and testing of models to identify the mechanisms, pathways, and key processes that influence intermediate and final behavior-change outcomes of interest. Such iterative approaches will also lead to ways to validate self-report measures and integrate or triangulate the tracking of online activities with observational data and social network and support activities that are conducted offline.
Given the rapid evolution of the field of online communications and smoking-cessation interventions, and the numerous disciplines involved, we will need more agreement and standardization on metrics. For example, assessing norms and answering questions about their impact on behavior will require the development and validation of new instruments to determine active norms in an online social network and their importance. This work will be a necessary precursor to any efforts to modify existing norms or introduce new norms into existing or evolving networks. Ultimately the refinement of theories, models, and interventions would benefit from the development of standardized measures not only for norms, but for virtually all metrics mentioned in this report. Such measures would ideally have good reliability and validity across different projects, organizations, and even disciplines. Establishing a set of core measures that should be used across studies of online social networks will help test and improve both internal and external validity and will enhance theory testing by ensuring robustness, generalizability, replicability, consistency, and convergent validity across studies.
There are several limitations to this report. The recommendations presented are dependent on the individuals present at the conference and the structure provided by the organizers. Different participants or a different structure undoubtedly would have produced different questions and topics. The research priorities and recommendations presented here are but one set of views that we hope will serve to stimulate additional dialogue and research efforts. Addressing the questions posed in this report will present significant, but not insurmountable, challenges around personal privacy and the ethical treatment of research participants and their social contacts. Behavioral and biomedical researchers have traditionally thought about the impact on individuals, but social network interventions will challenge us to draw on the experience of public health professionals, social marketers, and sociologists as we increasingly target networks.
Networks and technology evolve on their own timeline, independent of the needs, funding, or aims of researchers. The study of rapidly evolving networks will require investigators and funders to tighten their timelines through the entire process (from idea, to funding, to execution, to publication). The traditional models of funding research via federal grants such as those in place at the National Science Foundation or National Institutes of Health in the United States are notoriously slow compared with industry and entrepreneurial interests. Network science and online interventions are changing rapidly and the traditional funding models must adapt as well. In 2009, Lazer and colleagues voiced concerns that research on large-scale networks “could become the exclusive domain of private companies and government agencies” , an outcome they noted would not be in the public interest. Developing and maintaining a strong academic research program is imperative and will require adjustments by funders, researchers, and publishers of scientific research.
Research efforts designed to address the topics and questions in this report may help identify mechanisms to significantly decrease the burden of tobacco related disease in the United States and elsewhere. The core ideas and themes developed here for smoking cessation may also apply—recognizing differences in context—to a variety of behaviors (eg, obesity, substance abuse, or adherence to medical recommendations) that could directly or indirectly improve the well-being and quality of life of our society. It is important to recognize that the powerful forces and rapid transmission of information across networks may also be used inappropriately or destructively (both intentionally and unintentionally) as well as for doing good. Ultimately, we hope that the kinds of research efforts encouraged in this paper will give rise to a new generation of interventions to help people quit smoking and stay quit, delivered and spread through a variety of social networks—networks that we recognize today, and networks that will develop tomorrow.
The workshop was funded by Healthways Inc., the National Cancer Institute of the National Institutes of Health, and the Johns Hopkins Bloomberg School of Public Health in conjunction with the American Legacy Foundation. External sponsors had no role in workshop planning or in the writing or publication of this report. The authors wish to thank all of the participants for their time and effort and extremely valuable contributions. We especially appreciate the speakers and planning committee without whom the workshop would not have been possible.
List of workshop participants:
David Abrams*, PhD; Schroeder Institute for Tobacco Research & Policy Studies, Legacy
Jas Ahluwalia, MD; University of Minnesota
Larry An, MD; University of Michigan
Eric Asche; Legacy
Audie Atienza, PhD; National Institutes of Health
Erik Augustson*, PhD, MPH; National Cancer Institute, NIH
Cathy Backinger*, PhD, MPH; National Cancer Institute, NIH
Cathy Baker, PhD, RN; Case Western Reserve University
Carla Berg, PhD; Emory University
Greg Bloss, MA; National Institute on Alcohol Abuse and Alcoholism, NIH
Georgiy Bobashev, PhD; RTI International
Janet Brigham, PhD; SRI International
Joanne Brown, ARNP; University of Kentucky
Taneisha Buchanan, PhD; University of Minnesota
David Buller, PhD; Klein Buendel, Inc.
M. Justin Byron*, MHS; Schroeder Institute for Tobacco Research & Policy Studies, Legacy
Chris Cartter; MeYou Health, LLC
Damon Centola, PhD; Massachusetts Institute of Technology
Nicholas Christakis, MD, MPH, PhD; Harvard Medical School
Nathan Cobb*, MD; Schroeder Institute for Tobacco Research & Policy Studies, Legacy
Sheldon Cohen*, PhD; Carnegie Mellon University
Trevor Cohen, MBChB, PhD; The University of Texas
Linda Collins, PhD; Penn State University
Noshir Contractor*, PhD; Northwestern University
Mary E. Cooley, PhD, RN; Dana Farber Cancer Institute
Laurel Curry; Legacy
Lowell C. Dale, MD; Mayo Clinic Tobacco Quitline
RaeAnne Davis, MSPH; North American Quitline Consortium
Nathan Eagle, PhD; The MIT Design Laboratory, Massachusetts Institute of Technology
Jason Fletcher, PhD; Yale University
Susannah Fox; Pew Internet Project
Judy Freeman; Schroeder Institute for Tobacco Research & Policy Studies, Legacy
Gabe Garcia, PhD; University of Alaska Anchorage
Joe Gitchell; Pinney Associates, Inc.
Amanda Graham*, PhD; Schroeder Institute for Tobacco Research & Policy Studies, Legacy
Anne M. Hartman, MS, MA; National Cancer Institute, NIH
Colleen Haydon, MSW, MPH; CYAN/Project UNIFORM
Dave Heilmann; SparkPeople, Inc.
Thaddeus Herzog, PhD; Cancer Research Center of Hawaii
Kimberlee Homer Vagadori, MPH; California Youth Advocacy Network
Thomas Houston, MD; University of Massachusetts Medical School
Yvonne Hunt, PhD, MPH; National Cancer Institute, NIH
Kevin Hwang, MD, MPH; The University of Texas Medical School at Houston
Caroline Joyce; Legacy
Ross Kauffman, PhD; Indiana University
Katie Kemper, MBA; Mayo Clinic
Tom Kirchner, PhD; Schroeder Institute for Tobacco Research & Policy Studies, Legacy
Amy Knowlton, ScD; Johns Hopkins Bloomberg School of Public Health
Emily Z. Kontos, ScD; Harvard University, School of Public Health
Sanjay Koyani, MPH; FDA/Center for Tobacco Products
Janna Lacatell, MBA; Healthways Inc.
Stephanie R. Land, PhD; University of Pittsburgh and ReSET Center
Yuelin Li, PhD; Memorial Sloan-Kettering Cancer Center
Paula Lozano, MD, MPH; University of Washington
Patty Mabry*, PhD; Office of Behavioral and Social Sciences Research, NIH
Michael Macy, PhD; Cornell University
Stephen Marcus, PhD; National Institute of General Medical Sciences, NIH
Darren Mays, PhD; Georgetown University
Anna McDaniel, PhD, RN; Indiana University
Karen McDonnell, PhD, MSN, RN; University of Virginia
Howard Meitiner; Phoenix House
Robin Mermelstein*, PhD; University of Illinois at Chicago
Aaron Mushro; Legacy
Toben Nelson, ScD; University of Minnesota
Ray Niaura*, PhD; Schroeder Institute for Tobacco Research & Policy Studies, Legacy
Janet Okamoto, PhD; National Cancer Institute, NIH
George Papandonatos*, PhD; Brown University
Heather Patrick, PhD; National Cancer Institute, NIH
Pallavi Patwardhan, PhD; Schroeder Institute for Tobacco Research & Policy Studies, Legacy
Jennifer Pearson, MPH; Schroeder Institute for Tobacco Research & Policy Studies, Legacy
Alan Peters, CTTS-M; QuitNet / Healthways
Alison Pilsner, MPH, CPH, CHES; MMG, Inc.
Craig Pollack, MD; Johns Hopkins University
Danielle Ramo, PhD; University of California, San Francisco
Brandi Robinson, MPH; Partnership for Prevention
Heather Rogers, PhD, MPH; Concurrent Technologies Corporation
Marcel Salathé, PhD; Penn State University
Saul Shiffman*, PhD; University of Pittsburgh
Tom Snijders, PhD; University of Oxford
Karen Sodomick, MA; Phoenix House
Mike Spittel, PhD; National Institute of Child Health & Human Development, NIH
Bonnie Spring, PhD; Northwestern University
Cassandra Stanton*, PhD; The Warren Alpert Medical School of Brown University
Maggy Sterner; Small World consulting
Erin L. Sutfin, PhD; Wake Forest University School of Medicine
Samarth Swarup, PhD; Virginia Tech
Shani C. Taylor; MMG, Inc.
Hilary Tindle, MD, MPH; University of Pittsburgh
Tom Valente, PhD; University of Southern California Keck School of Medicine
Donna Vallone*, PhD, MPH; Legacy
Trevor van Mierlo, MScCH; Evolution Health Systems Inc.
Andrea Villanti, MPH, PhD(c); Schroeder Institute for Tobacco Research & Policy Studies, Legacy
J. Lee Westmaas, PHD; American Cancer Society
Robyn Whittaker, MD; University of Auckland
* Participant in the conference planning committee and/or post-workshop summary workgroup.
Conflicts of Interest
Dr Cobb is a consultant to Healthways Inc., which operates QuitNet, a web-based smoking cessation application using social networks.
Multimedia Appendix 1
Conference introduction, Dr. David Abrams.MOV File, 24MB
Multimedia Appendix 2
Conference introduction - Dr. Saul Shiffman.MOV File, 32MB
Multimedia Appendix 3
Theme 1: Social support, health behavior and smoking cessation - Dr. Robin Mermelstein.MOV File, 65MB
Multimedia Appendix 4
Theme 1: Social support, health behavior and smoking cessation - Dr. Thomas Valente.MOV File, 56MB
Multimedia Appendix 5
Conference keynote - Dr. Nicholas Christakis.M4V File, 121MB
Multimedia Appendix 6
Theme 2: Online social networks - Dr. Nathan Cobb.MOV File, 165MB
Multimedia Appendix 7
Theme 2: Online social networks - Dr. Noshir Contractor.MOV File, 153MB
Multimedia Appendix 8
Theme 2: Online social networks - Dr. Nathan Eagle.MOV File, 205MB
Multimedia Appendix 9
Theme 3: Intervention approaches - Mr. Dave Heilmann.MOV File, 114MB
Multimedia Appendix 10
Theme 3: Intervention approaches - Mr. Trevor va Mierlo.MOV File, 150MB
Multimedia Appendix 11
Theme 3: Intervention approaches - Mr. Chris Cartter.MOV File, 205MB
Multimedia Appendix 12
Theme 4: Methods, design and analysis - Dr. Linda Collins.M4V File, 173MB
Multimedia Appendix 13
Theme 4: Methods, design and analysis - Dr. Tom Snijders.M4V File, 199MB
- Centers for Disease Control and Prevention (CDC). Smoking-attributable mortality, years of potential life lost, and productivity losses--United States, 2000-2004. MMWR Morb Mortal Wkly Rep 2008 Nov 14;57(45):1226-1228 [FREE Full text] [Medline]
- Centers for Disease Control and Prevention (CDC). Cigarette smoking among adults and trends in smoking cessation - United States, 2008. MMWR Morb Mortal Wkly Rep 2009 Nov 13;58(44):1227-1232 [FREE Full text] [Medline]
- US Department of Health and Human Services (USDHHS). Treating Tobacco Use and Dependence: 2008 Update. Rockville, MD: US Department of Health and Human Services, Public Health Services; 2008.
- Shiffman S, Brockwell SE, Pillitteri JL, Gitchell JG. Use of smoking-cessation treatments in the United States. Am J Prev Med 2008 Feb;34(2):102-111. [CrossRef] [Medline]
- Healthy People 2020. US Department of Health and Human Services. 2010 Dec 2. Tobacco Use Objectives URL: http://www.healthypeople.gov/2020/topicsobjectives2020/objectiveslist.aspx?topicId=41 [accessed 2011-06-22] [WebCite Cache]
- Westmaas JL, Bontemps-Jones J, Bauer JE. Social support in smoking cessation: reconciling theory and evidence. Nicotine Tob Res 2010 Jul;12(7):695-707. [CrossRef] [Medline]
- Cohen S, Lemay EP. Why would social networks be linked to affect and health practices? Health Psychol 2007 Jul;26(4):410-417. [CrossRef] [Medline]
- Christakis NA. Health care in a web. BMJ 2008 Jun 28;336(7659):1468. [CrossRef] [Medline]
- May S, West R. Do social support interventions (“buddy systems”) aid smoking cessation? A review tobacco control. Tob Control 2000 Dec;9(4):415-422 [FREE Full text] [Medline]
- Lichtenstein E, Glasgow RE, Abrams DB. Social support in smoking cessation: in search of effective interventions. Behav Ther 1986;17:607-619. [CrossRef]
- Murray RP, Johnston JJ, Dolce JJ, Lee WW, O'Hara P. Social support for smoking cessation and abstinence: the Lung Health Study. Lung Health Study Research Group. Addict Behav 1995;20(2):159-170. [Medline]
- Park EW, Tudiver F, Schultz JK, Campbell T. Does enhancing partner support and interaction improve smoking cessation? A meta-analysis. Ann Fam Med 2004;2(2):170-174 [FREE Full text] [Medline]
- Graham AL, Cobb NK, Papandonatos GD, Moreno JL, Kang H, Tinkelman DG, et al. A randomized trial of Internet and telephone treatment for smoking cessation. Arch Intern Med 2011 Jan 10;171(1):46-53. [CrossRef] [Medline]
- Selby P, van Mierlo T, Voci SC, Parent D, Cunningham JA. Online social and professional support for smokers trying to quit: an exploration of first time posts from 2562 members. J Med Internet Res 2010;12(3):e34 [FREE Full text] [CrossRef] [Medline]
- Burri M, Baujard V, Etter JF. A qualitative analysis of an internet discussion forum for recent ex-smokers. Nicotine Tob Res 2006 Dec;8 Suppl 1:S13-S19. [Medline]
- Cobb NK, Graham AL, Abrams DB. Social network structure of a large online community for smoking cessation. Am J Public Health 2010 Jul;100(7):1282-1289. [CrossRef] [Medline]
- comScore, Inc. 2008 Nov 19. Eighty Five Percent of Brazilian Internet Users Visited a Social Networking Site in September 2008 URL: http://www.comscore.com/Press_Events/Press_Releases/2008/11/Social_Networking_in_Brazil [accessed 2011-06-22] [WebCite Cache]
- Facebook. 2010 Oct 1. Facebook press room URL: http://www.facebook.com/press/info.php?statistics [WebCite Cache]
- Shahab L, McEwen A. Online support for smoking cessation: a systematic review of the literature. Addiction 2009 Nov;104(11):1792-1804. [CrossRef] [Medline]
- Norman CD, McIntosh S, Selby P, Eysenbach G. Web-assisted tobacco interventions: empowering change in the global fight for the public's (e)Health. J Med Internet Res 2008;10(5):e48 [FREE Full text] [CrossRef] [Medline]
- Lazer D, Pentland A, Adamic L, Aral S, Barabasi AL, Brewer D, et al. Social science. Computational social science. Science 2009 Feb 6;323(5915):721-723. [CrossRef] [Medline]
- Anonymous. Community cleverness required. Nature 2008;455(7209):1. [Medline]
- Rosenquist JN, Murabito J, Fowler JH, Christakis NA. The spread of alcohol consumption behavior in a large social network. Ann Intern Med 2010 Apr 6;152(7):426-33, W141. [CrossRef] [Medline]
- Christakis NA, Fowler JH. The spread of obesity in a large social network over 32 years. N Engl J Med 2007 Jul 26;357(4):370-379 [FREE Full text] [CrossRef] [Medline]
- Hammond RA. Social influence and obesity. Curr Opin Endocrinol Diabetes Obes 2010 Oct;17(5):467-471. [CrossRef] [Medline]
- Fowler JH, Christakis NA. Dynamic spread of happiness in a large social network: longitudinal analysis over 20 years in the Framingham Heart Study. BMJ 2008;337:a2338 [FREE Full text] [Medline]
- Rosenquist JN, Fowler JH, Christakis NA. Social network determinants of depression. Mol Psychiatry 2011 Mar;16(3):273-281. [CrossRef] [Medline]
- Cacioppo JT, Fowler JH, Christakis NA. Alone in the crowd: the structure and spread of loneliness in a large social network. J Pers Soc Psychol 2009 Dec;97(6):977-991. [CrossRef] [Medline]
- Moreno JL. Who Shall Survive? A New Approach to the Problem of Human Interrelations. Washington, DC: Nervous and Mental Disease Publishing Co; 1934.
- Mabry PL, Olster DH, Morgan GD, Abrams DB. Interdisciplinarity and systems science to improve population health: a view from the NIH Office of Behavioral and Social Sciences Research. Am J Prev Med 2008 Aug;35(2 Suppl):S211-S224. [CrossRef] [Medline]
- Graham AL, Abrams DB. Reducing the cancer burden of lifestyle factors: opportunities and challenges of the Internet. J Med Internet Res 2005 Jul 1;7(3):e26 [FREE Full text] [CrossRef] [Medline]
- Bandura A. Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, NJ: Prentice-Hall; 1986.
- Mermelstein R, Cohen S, Lichtenstein E, Baer JS, Kamarck T. Social support and smoking cessation and maintenance. J Consult Clin Psychol 1986 Aug;54(4):447-453. [Medline]
- Steglich C, Snijders TAB, Pearson M. Dynamic networks and behavior: separating selection from influence. Sociol Methodol 2010 Aug;40(1):329-393. [CrossRef]
- Simmel G. On Individuality and Social Forms: Selected Writings. Chicago, IL: University of Chicago Press; 1971.
- Berkman LF, Syme SL. Social networks, host resistance, and mortality: a nine-year follow-up study of Alameda County residents. Am J Epidemiol 1979 Feb;109(2):186-204. [Medline]
- Berkman LF, Glass T. Social integration, social networks, social support, and health. In: Berkman LF, Kawachi I, editors. Social Epidemiology. New York, NY: Oxford University Press; 2000:137-173.
- Paul MJ, Dredze M. You are what you tweet: analyzing twitter for public health. In: Proceedings. 2011 Presented at: Fifth International AAAI Conference on Weblogs and Social Media (ICWSM); July 17-21, 2011; Barcelona, Spain.
- Centola D. The spread of behavior in an online social network experiment. Science 2010 Sep 3;329(5996):1194-1197 [FREE Full text] [CrossRef] [Medline]
- Aral S, Muchnik L, Sundararajan A. Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks. Proc Natl Acad Sci U S A 2009 Dec 22;106(51):21544-21549 [FREE Full text] [CrossRef] [Medline]
- Salganik MJ, Dodds PS, Watts DJ. Experimental study of inequality and unpredictability in an artificial cultural market. Science 2006 Feb 10;311(5762):854-856 [FREE Full text] [CrossRef] [Medline]
- Kossinets G, Watts DJ. Empirical analysis of an evolving social network. Science 2006 Jan 6;311(5757):88-90 [FREE Full text] [CrossRef] [Medline]
- Eagle N, Macy M, Claxton R. Network diversity and economic development. Science 2010 May 21;328(5981):1029-1031 [FREE Full text] [CrossRef] [Medline]
- Newman MEJ. The structure and function of complex networks. SIAM Rev 2003;45(2):167-256. [CrossRef]
- Abrams DB, Leslie F, Mermelstein R, Kobus K, Clayton RR. Transdisciplinary tobacco use research. Nicotine Tob Res 2003 Dec;5 Suppl 1:S5-10. [CrossRef] [Medline]
- Marin A, Wellman B. Social network analysis: an introduction. In: Scott PJP, Carrington PP, editors. Scott J, Carrington PJ, editors. The SAGE Handbook of Social Network Analysis. Thousand Oaks, CA: SAGE Publications; 2011:11-25.
- Bock BC, Graham AL, Whiteley JA, Stoddard JL. A review of web-assisted tobacco interventions (WATIs). J Med Internet Res 2008;10(5):e39 [FREE Full text] [CrossRef] [Medline]
- Weitzman ER, Cole E, Kaci L, Mandl KD. Social but safe? Quality and safety of diabetes-related online social networks. J Am Med Inform Assoc 2011 May 1;18(3):292-297. [CrossRef] [Medline]
- Frost JH, Massagli MP. Social uses of personal health information within PatientsLikeMe, an online patient community: what can happen when patients have access to one another's data. J Med Internet Res 2008;10(3):e15 [FREE Full text] [CrossRef] [Medline]
- McPherson M, Smith-Lovin L, Cook JM. Birds of a feather: homophily in social networks. Ann Rev Sociol 2001;27:415-444. [CrossRef]
- Rogers EM. Diffusion of Innovations. New York, NY: Free Press; 2003.
- Iyengar R, Van den Bulte C, Valente TW. Opinion leadership and social contagion in new product diffusion. Marketing Sci 2010;30(2):195-212. [CrossRef]
- Watts DJ, Peretti J. Viral marketing for the real world. Harvard Bus Rev 2007;85(5):22-23.
- Lessig L. Code and Other Laws of Cyberspace. New York, NY: Basic Books; 1999.
- Lampe CAC, Ellison N, Steinfield C. A familiar face(book): profile elements as signals in an online social network. In: Proceedings. 2007 Presented at: SIGCHI Conference on Human Factors in Computing Systems; April 28-May 3, 2007; San Jose, CA, USA.
- Bansal MA, Cummings KM, Hyland A, Giovino GA. Stop-smoking medications: who uses them, who misuses them, and who is misinformed about them? Nicotine Tob Res 2004 Dec;6 Suppl 3:S303-S310. [Medline]
- An LC, Schillo BA, Saul JE, Wendling AH, Klatt CM, Berg CJ, et al. Utilization of smoking cessation informational, interactive, and online community resources as predictors of abstinence: cohort study. J Med Internet Res 2008;10(5):e55 [FREE Full text] [CrossRef] [Medline]
- Stoddard JL, Augustson EM, Moser RP. Effect of adding a virtual community (bulletin board) to smokefree.gov: randomized controlled trial. J Med Internet Res 2008;10(5):e53 [FREE Full text] [CrossRef] [Medline]
- Eysenbach G. The law of attrition. J Med Internet Res 2005;7(1):e11 [FREE Full text] [CrossRef] [Medline]
- Cobb NK, Graham AL, Bock BC, Papandonatos G, Abrams DB. Initial evaluation of a real-world Internet smoking cessation system. Nicotine Tob Res 2005 Apr;7(2):207-216. [CrossRef] [Medline]
- Graham AL, Bock BC, Cobb NK, Niaura R, Abrams DB. Characteristics of smokers reached and recruited to an internet smoking cessation trial: a case of denominators. Nicotine Tob Res 2006 Dec;8 Suppl 1:S43-S48. [Medline]
- Etter JF. Comparing the efficacy of two Internet-based, computer-tailored smoking cessation programs: a randomized trial. J Med Internet Res 2005;7(1):e2 [FREE Full text] [CrossRef] [Medline]
- Cobb NK, Graham AL. Characterizing Internet searchers of smoking cessation information. J Med Internet Res 2006;8(3):e17 [FREE Full text] [CrossRef] [Medline]
- Vallone DM, Duke JC, Cullen J, McCausland KL, Allen JA. Evaluation of EX: a national mass media smoking cessation campaign. Am J Public Health 2011 Feb;101(2):302-309. [CrossRef] [Medline]
- Bala M, Strzeszynski L, Cahill K. Mass media interventions for smoking cessation in adults. Cochrane Database Syst Rev 2008(1):CD004704. [CrossRef] [Medline]
- Abrams DB, Mills S, Bulger D. Challenges and future directions for tailored communication research. Ann Behav Med 1999;21(4):299-306. [Medline]
- Strecher VJ, McClure JB, Alexander GL, Chakraborty B, Nair VN, Konkel JM, et al. Web-based smoking-cessation programs: results of a randomized trial. Am J Prev Med 2008 May;34(5):373-381. [CrossRef] [Medline]
- Zbikowski SM, Hapgood J, Smucker Barnwell S, McAfee T. Phone and web-based tobacco cessation treatment: real-world utilization patterns and outcomes for 11,000 tobacco users. J Med Internet Res 2008;10(5):e41 [FREE Full text] [CrossRef] [Medline]
- Zbikowski SM, Jack LM, McClure JB, Deprey M, Javitz HS, McAfee TA, et al. Utilization of services in a randomized trial testing phone- and web-based interventions for smoking cessation. Nicotine Tob Res 2011 May;13(5):319-327. [CrossRef] [Medline]
- Collins LM, Baker TB, Mermelstein RJ, Piper ME, Jorenby DE, Smith SS, et al. The multiphase optimization strategy for engineering effective tobacco use interventions. Ann Behav Med 2011 Apr;41(2):208-226. [CrossRef] [Medline]
- Pike KJ, Rabius V, McAlister A, Geiger A. American Cancer Society's QuitLink: randomized trial of Internet assistance. Nicotine Tob Res 2007 Mar;9(3):415-420. [CrossRef] [Medline]
- Strecher VJ, Shiffman S, West R. Randomized controlled trial of a web-based computer-tailored smoking cessation program as a supplement to nicotine patch therapy. Addiction 2005 May;100(5):682-688. [CrossRef] [Medline]
- Civljak M, Sheikh A, Stead LF, Car J. Internet-based interventions for smoking cessation. Cochrane Database Syst Rev 2010(9):CD007078. [CrossRef] [Medline]
- Swartz LH, Noell JW, Schroeder SW, Ary DV. A randomised control study of a fully automated internet based smoking cessation programme. Tob Control 2006 Feb;15(1):7-12 [FREE Full text] [CrossRef] [Medline]
- Muñoz RF, Barrera AZ, Delucchi K, Penilla C, Torres LD, Pérez-Stable EJ. International Spanish/English Internet smoking cessation trial yields 20% abstinence rates at 1 year. Nicotine Tob Res 2009 Sep;11(9):1025-1034. [CrossRef] [Medline]
- Japuntich SJ, Zehner ME, Smith SS, Jorenby DE, Valdez JA, Fiore MC, et al. Smoking cessation via the internet: a randomized clinical trial of an internet intervention as adjuvant treatment in a smoking cessation intervention. Nicotine Tob Res 2006 Dec;8 Suppl 1:S59-S67. [Medline]
- Danaher BG, Seeley JR. Methodological issues in research on web-based behavioral interventions. Ann Behav Med 2009 Aug;38(1):28-39. [CrossRef] [Medline]
- Eysenbach G. Issues in evaluating health websites in an Internet-based randomized controlled trial. J Med Internet Res 2002 Dec;4(3):E17 [FREE Full text] [CrossRef] [Medline]
- Glasgow RE. Enhancing the scientific foundation of internet intervention research. Ann Behav Med 2009 Aug;38(1):46-47. [CrossRef] [Medline]
- Ahern DK. Challenges and opportunities of eHealth research. Am J Prev Med 2007 May;32(5 Suppl):S75-S82. [CrossRef] [Medline]
- Glasgow RE. eHealth evaluation and dissemination research. Am J Prev Med 2007 May;32(5 Suppl):S119-S126. [CrossRef] [Medline]
- Eagle N, Pentland AS, Lazer D. Inferring friendship network structure by using mobile phone data. Proc Natl Acad Sci U S A 2009 Sep 8;106(36):15274-15278 [FREE Full text] [CrossRef] [Medline]
- Christakis NA. Social networks and collateral health effects. BMJ 2004 Jul 24;329(7459):184-185 [FREE Full text] [CrossRef] [Medline]
- Galea S, Riddle M, Kaplan GA. Causal thinking and complex system approaches in epidemiology. Int J Epidemiol 2010 Feb;39(1):97-106 [FREE Full text] [CrossRef] [Medline]
- Levy DT, Mabry PL, Graham AL, Orleans CT, Abrams DB. Reaching Healthy People 2010 by 2013: A SimSmoke simulation. Am J Prev Med 2010 Mar;38(3 Suppl):S373-S381. [CrossRef] [Medline]
- Killeen PR. Markov model of smoking cessation. Proc Natl Acad Sci U S A 2011 Sep 13;108 Suppl 3:15549-15556. [CrossRef] [Medline]
- Abrams DB. Comprehensive smoking cessation policy for all smokers: systems integration to save lives and money. In: Bonnie RJ, Stratton KR, Wallace RB, editors. Ending the Tobacco Problem: A Blueprint for the Nation . Washington, DC: National Academies Press; 2007.
- Abrams DB, Graham AL, Levy DT, Mabry PL, Orleans CT. Boosting population quits through evidence-based cessation treatment and policy. Am J Prev Med 2010 Mar;38(3 Suppl):S351-S363. [CrossRef] [Medline]
- Levy DT, Graham AL, Mabry PL, Abrams DB, Orleans CT. Modeling the impact of smoking-cessation treatment policies on quit rates. Am J Prev Med 2010 Mar;38(3 Suppl):S364-S372. [CrossRef] [Medline]
- Morell JA, Hilscher R, Magura S, Ford J. Integrating evaluation and agent-based modeling: rationale and an example for adopting evidence-based practices. J Multidiscip Eval 2010 Aug;6(14):32-57.
Edited by G Eysenbach; submitted 13.08.11; peer-reviewed by P Wicks; comments to author 27.08.11; revised version received 19.09.11; accepted 25.09.11; published 19.12.11
©Nathan K Cobb, Amanda L Graham, M Justin Byron, David B Abrams, Workshop Participants. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 19.12.2011.
This is an open-access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on http://www.jmir.org/, as well as this copyright and license information must be included.