e.g. mhealth
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Skip search results from other journals and go to results- 13 Journal of Medical Internet Research
- 8 JMIR Public Health and Surveillance
- 4 JMIR Formative Research
- 2 JMIR mHealth and uHealth
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The identified barriers to Pr EP uptake with Black women include limited Pr EP awareness, low perceived HIV risk, concerns about adverse effects, concerns about costs, limited marketing, and distrust in the health care system [9]. Real-life competing priorities (ie, housing instability and food insecurity) trump HIV prevention for many Black women [10]. Social and structural factors, including racism, sexism, and classism, are often barriers to Pr EP access, especially among young Black women [10,11].
JMIR Public Health Surveill 2025;11:e67367
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The tobacco industry has a history of targeting marketing campaigns toward specific minority groups [1,2]. In particular, Hispanic individuals, especially young adults and college students, are increasingly subjected to effective vaping promotions on social media, which raises their risk of e-cigarette use, commonly referred to as vaping [1,2].
JMIR Res Protoc 2025;14:e63584
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While targeted marketing is not inherently problematic, monoethnic advertising coupled with celebrity or influencer sponsorships can potentially target Latinx adolescents and Generation Z teens with health-harming products that may exacerbate health disparities.
Adolescents are exposed to food marketing on social media [36-38], but few studies have examined how adolescents respond to such marketing.
J Med Internet Res 2025;27:e53188
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The Vuse Solo MGO indicated that marketing authorization is contingent upon RJRV adhering to the FDA’s stated conditions and marketing restrictions including reducing exposure to youth via digital, radio, television, print, and point-of-sale advertising, and not targeting youth.
JMIR Form Res 2024;8:e54661
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Although VR technology is in its infancy, the potential effects of VR food and beverage marketing on consumption [28], food and beverage corporations’ history of racially targeted marketing to Black and Latinx communities in the United States [26,29], and heightened burden of diet-related illnesses in Black or Latinx communities underscores a critical need to investigate VR marketing to adolescents and young adults of color.
JMIR Public Health Surveill 2024;10:e62807
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A Typology of Social Media Use by Human Service Nonprofits: Mixed Methods Study
Reference 8: Charity social media marketing and its influence on charity brand image, brand trust, and Reference 56: Missing a strategic marketing trick? The use of online social networks by UK charitiesmarketing
J Med Internet Res 2024;26:e51698
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Scalable Approach to Consumer Wearable Postmarket Surveillance: Development and Validation Study
marketing
JMIR Med Inform 2024;12:e51171
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Does Male Skin Care Content on Instagram Neglect Skin Cancer Prevention?
Traditional advertising for male-focused skin care was mostly related to beard care, razors, and shaving products, and men historically were less likely to be receptive to targeted marketing content overall [5]. However, social media may have shifted attitudes such that influencer endorsements are now the most reliable form of outreach to both men and women [6].
JMIR Dermatol 2024;7:e50431
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Dissemination Strategies for mHealth Apps: Systematic Review
Mobile app attribution is essential to app marketing because it helps produce the data that are gathered and analyzed to measure how well marketing campaigns are working. The majority of the studies (7/10, 70%) used mobile app attribution.
d Loyalty marketing is a marketing strategy that focuses on nurturing existing customers rather than acquiring new ones.
JMIR Mhealth Uhealth 2024;12:e50293
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Continuing Medical Education in the Post COVID-19 Pandemic Era
Marketing strategies should be reviewed throughout the life cycle of the activity. Marketing expenses can be one of the more expensive aspects of hosting a CME event [36]. Types of marketing include email, direct mail, website, paid search, web-based calendar, print and web-based journals, industry specific organizations, and social media. Careful consideration of the intended audience will help to identify the most effective marketing strategies.
JMIR Med Educ 2023;9:e49825
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