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Recruiting Hard-to-Reach Populations for Survey Research: Using Facebook and Instagram Advertisements and In-Person Intercept in LGBT Bars and Nightclubs to Recruit LGBT Young Adults

Recruiting Hard-to-Reach Populations for Survey Research: Using Facebook and Instagram Advertisements and In-Person Intercept in LGBT Bars and Nightclubs to Recruit LGBT Young Adults

Eligible participants were young adults, aged 18 to 24 years, who self-identified as LGBT, and lived in one of the 24 DMAs in the United States (N=4057, mean age 21.54, SD 1.87). We recruited participants from February 2016 to May 2016 before the launch of FDA’s This Free Life media campaign. The study was approved by RTI International’s institutional review board. We recruited participants using either in-person intercept interviews in LGBT social venues (N=2348) or via social media ads (N=1709).

Jamie E Guillory, Kristine F Wiant, Matthew Farrelly, Leah Fiacco, Ishrat Alam, Leah Hoffman, Erik Crankshaw, Janine Delahanty, Tesfa N Alexander

J Med Internet Res 2018;20(6):e197