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Predicting Early Dropout in a Digital Tobacco Cessation Intervention: Replication and Extension Study

Predicting Early Dropout in a Digital Tobacco Cessation Intervention: Replication and Extension Study

Available measures from website registration used to characterize the study sample included gender, age, tobacco use frequency (every day, some days, and not at all), and zip code (mapped to Rural Area Continuum Codes per Amato and Graham [14]). User activity was tracked for 1 year after registration. Website page views were recorded with Adobe Analytics, and SMS text message responses were recorded in EX’s custom SMS text messaging application database.

Linda Q Yu, Michael S Amato, George D Papandonatos, Sarah Cha, Amanda L Graham

J Med Internet Res 2024;26:e54248

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Young Adult Utilization of a Smoking Cessation Website: An Observational Study Comparing Young and Older Adult Patterns of Use

Young Adult Utilization of a Smoking Cessation Website: An Observational Study Comparing Young and Older Adult Patterns of Use

Graham et al [62] found that banner ads targeted to men were effective in driving users to websites. However, studies have not generally focused on differences in engagement or efficacy of Web interventions by gender. Among men who seek out support online, an open question is how best to design Web-based cessation interventions that can sustain an initial level of engagement.

Jennifer Cantrell, Vinu Ilakkuvan, Amanda L Graham, Amanda Richardson, Haijun Xiao, Robin J Mermelstein, Susan J Curry, Amy K Sporer, Donna M Vallone

JMIR Res Protoc 2016;5(3):e142

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