<?xml version="1.0" encoding="UTF-8"?><!DOCTYPE article PUBLIC "-//NLM//DTD Journal Publishing DTD v2.0 20040830//EN" "journalpublishing.dtd"><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" dtd-version="2.0" xml:lang="en" article-type="news"><front><journal-meta><journal-id journal-id-type="nlm-ta">J Med Internet Res</journal-id><journal-id journal-id-type="publisher-id">jmir</journal-id><journal-id journal-id-type="index">1</journal-id><journal-title>Journal of Medical Internet Research</journal-title><abbrev-journal-title>J Med Internet Res</abbrev-journal-title><issn pub-type="epub">1438-8871</issn><publisher><publisher-name>JMIR Publications</publisher-name><publisher-loc>Toronto, Canada</publisher-loc></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">v28i1e105562</article-id><article-id pub-id-type="doi">10.2196/105562</article-id><article-categories><subj-group subj-group-type="heading"><subject>News and Perspectives</subject></subj-group></article-categories><title-group><article-title>Centers for Medicare &#x0026; Medicaid Services to Launch Landmark ACCESS Program</article-title></title-group><contrib-group><contrib contrib-type="author"><name name-style="western"><surname>Rebernik</surname><given-names>Delaney</given-names></name><role>JMIR Correspondent</role></contrib></contrib-group><contrib-group><contrib contrib-type="editor"><name name-style="western"><surname>Clegg</surname><given-names>Kayleigh-Ann</given-names></name></contrib></contrib-group><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>30</day><month>6</month><year>2026</year></pub-date><volume>28</volume><elocation-id>e105562</elocation-id><history><date date-type="received"><day>25</day><month>06</month><year>2026</year></date><date date-type="accepted"><day>25</day><month>06</month><year>2026</year></date></history><copyright-statement>&#x00A9; JMIR Publications. Originally published in the Journal of Medical Internet Research (<ext-link ext-link-type="uri" xlink:href="https://www.jmir.org">https://www.jmir.org</ext-link>), 30.6.2026. </copyright-statement><copyright-year>2026</copyright-year><self-uri xlink:type="simple" xlink:href="https://www.jmir.org/2026/1/e105562"/><abstract><p>This July, the US Centers for Medicare &#x0026; Medicaid Services will launch its ACCESS program, a decade-long experiment in outcome-based payment expanded to digital care options. In this <italic>News and Perspectives</italic> article, JMIR Correspondent Delaney Rebernik reports on the players, promise, and potential pitfalls of this initiative.</p></abstract><kwd-group><kwd>medicare</kwd><kwd>Centers for Medicare and Medicaid Services, US</kwd><kwd>chronic disease</kwd><kwd>disease management</kwd><kwd>delivery of health care</kwd><kwd>telemedicine</kwd><kwd>digital health</kwd><kwd>patient care management</kwd><kwd>health care reform</kwd><kwd>reimbursement mechanisms</kwd><kwd>value-based health care</kwd><kwd>outcome assessment</kwd><kwd>health care</kwd><kwd>quality of health care</kwd><kwd>health care innovation</kwd><kwd>health policy</kwd><kwd>health services accessibility</kwd></kwd-group></article-meta></front><body><boxed-text id="IB1"><p><bold>Key Takeaways:</bold></p><list list-type="bullet"><list-item><p>The US Centers for Medicare &#x0026; Medicaid Services&#x2019;s ACCESS program has attracted over 150 digital health companies that will be compensated in large part by how well they are able to improve outcomes at scale for Medicare Part B beneficiaries.</p></list-item><list-item><p>Experts are energized by the program&#x2019;s boldness and potential scalability but wary of risks to patient safety and provider retention.</p></list-item></list></boxed-text><p>There&#x2019;s an audacious new player in the decades-long push toward value-based care in the United States. Launching July 5, the Advancing Chronic Care with Effective, Scalable Solutions (<ext-link ext-link-type="uri" xlink:href="https://www.cms.gov/priorities/innovation/innovation-models/access">ACCESS</ext-link>) model is a 10-year payment experiment that could unite traditional provider organizations and digital health disrupters under outcome-based reimbursement.</p><p>This new <ext-link ext-link-type="uri" xlink:href="https://www.medicare.gov/basics/get-started-with-medicare">Medicare</ext-link> model pays providers for managing beneficiaries&#x2019; qualifying conditions with technology-enabled care, and half of that payment depends on providers&#x2019; ability to improve patient outcomes at scale. Some 150 providers <ext-link ext-link-type="uri" xlink:href="https://www.cms.gov/priorities/innovation/access-model-accepted-applicants">have already been approved</ext-link> for participation, and they run the gamut of unlikely actors: private technology startups like wearables maker <ext-link ext-link-type="uri" xlink:href="https://www.jmir.org/2026/1/e101881">WHOOP</ext-link>, digital coaching apps like Lark, and virtual care companies like Pair Team and WellDoc that combine clinician- and AI-driven interventions.</p><p>Policy experts and clinicians say the program is a bold departure from historic initiatives helmed by the Centers for Medicare &#x0026; Medicaid Services&#x2019;s (CMS) innovation hub (CMMI).</p><p>&#x201C;It&#x2019;s not what people may have expected. It really is a lot of tech companies,&#x201D; says Robert Longyear, CEO of health care policy consultancy Longyear Health in Washington, DC, and cofounder of a <ext-link ext-link-type="uri" xlink:href="https://www.avenue.healthcare/">remote physiological monitoring company</ext-link> similar to ones participating in ACCESS.</p><p>Despite the promise presented by these innovative partnerships, the program&#x2019;s novelty and ambition raise questions around execution. Reimbursement rates are lower than expected, which could be a sticking point for participating organizations with more expensive products, such as hardware, Longyear says.</p><fig position="float" id="figureWL1"><graphic alt-version="no" mimetype="image" position="float" xlink:type="simple" xlink:href="jmir_v28i1e105562_fig01.png"/></fig><p>Additionally, the rapid uptake of new clinical offerings from nontraditional providers could impact patient safety, says Robert Trestman, MD, PhD, chair of the American Psychiatric Association&#x2019;s (APA) Council on Healthcare Systems and Financing, which provided input on measures for the behavioral health conditions included in the program&#x2019;s initial clinical tracks.</p><p>&#x201C;It is a time of experimentation, which is great,&#x201D; says Trestman, who&#x2019;s also chair of the Department of Psychiatry and Behavioral Medicine at Carilion Clinic and Virginia Tech Carilion School of Medicine in Roanoke, Virginia. &#x201C;But this project skips over the validation stage and it makes the patients beta testers&#x2014;typically unwitting beta testers&#x2014;for as yet unproven [technology].&#x201D;</p><sec id="s1"><title>ACCESS Overview</title><p>ACCESS is <ext-link ext-link-type="uri" xlink:href="https://www.cms.gov/priorities/innovation/innovation-models/access">a voluntary model</ext-link> available to <ext-link ext-link-type="uri" xlink:href="https://www.medicare.gov/providers-services/original-medicare/part-b">Medicare Part B</ext-link> beneficiaries nationwide. The four initial <ext-link ext-link-type="uri" xlink:href="https://www.cms.gov/priorities/innovation/innovation-models/access#:~:text=ACCESS%20will%20focus%20on%20four%20clinical%20tracks%20addressing%20many%20of%20the%20most%20common%20chronic%20conditions%3A%20%C2%A0">clinical tracks</ext-link> reflect some of the most common&#x2014;and highest-cost&#x2014;chronic conditions covered, including hypertension, diabetes, cardiovascular disease, chronic musculoskeletal pain, depression, and anxiety.</p><p>According to CMS, each track groups related conditions that are often treated similarly, and participating organizations must manage all qualifying conditions in the track(s) of which they&#x2019;re part.</p><p>CMS plans to issue monthly <ext-link ext-link-type="uri" xlink:href="https://www.cms.gov/priorities/innovation/files/access-payments-amts-perf-targets.pdf">payments</ext-link> but withhold half of each for reconciliation with clinical outcomes at the end of the 12-month care period. To earn the full payment, at least half of an organization&#x2019;s aligned beneficiaries must meet all required clinical targets.</p><p>ACCESS payment levels are <ext-link ext-link-type="uri" xlink:href="https://academic.oup.com/healthaffairsscholar/article/4/2/qxag018/8436262">modest compared</ext-link> to existing digital health payment determinants, such as remote patient monitoring (RPM) and chronic care management (CCM) codes. The lower-than-expected rates could force innovation&#x2014;or &#x201C;inhibit profitability,&#x201D; Longyear says, especially when it comes to makers of higher-cost tech, like wearables and other hardware. &#x201C;I think we&#x2019;re going to see a lot of exits from the program.&#x201D;</p></sec><sec id="s2"><title>The Promise</title><p>Created as <ext-link ext-link-type="uri" xlink:href="https://www.govinfo.gov/content/pkg/PLAW-111publ148/html/PLAW-111publ148.htm">part of the Affordable Care Act</ext-link>, CMMI is charged with delivering better health outcomes at lower cost by shifting payment incentives from the volume of services provided (fee-for-service) to the outcomes patients experience (value-based care).</p><p>In its 16 years of operation, CMMI has launched dozens of models with <ext-link ext-link-type="uri" xlink:href="https://www.healthaffairs.org/content/forefront/medicare-payment-reform-s-next-decade-strategic-plan-center-medicare-and-medicaid">mixed</ext-link> results. A 2023 Congressional Budget Office <ext-link ext-link-type="uri" xlink:href="https://www.cbo.gov/system/files/2023-09/59274-CMMI.pdf">analysis</ext-link>, for example, concluded that the center had <italic>increased</italic> federal spending by more than $5 billion over its first decade rather than producing projected savings. Even so, certain models, like accountable care organizations (ACO), &#x201C;have demonstrated measurable, if modest, capacity to bend the cost curve,&#x201D; <ext-link ext-link-type="uri" xlink:href="https://longyearhealth.substack.com/p/the-access-model-and-what-is-really">wrote</ext-link> Longyear in a recent article. &#x201C;The <ext-link ext-link-type="uri" xlink:href="https://journals.sagepub.com/doi/10.1177/10775587251325914?url_ver=Z39.88-2003&#x0026;rfr_id=ori%3Arid%3Acrossref.org&#x0026;rfr_dat=cr_pub++0pubmed">overarching lesson</ext-link> from a decade of ACO evaluations is that meaningful spending reductions are achievable within fee-for-service Medicare, but they require time, organizational learning, appropriate risk calibration, and payment structures that genuinely alter care delivery incentives.&#x201D;</p><p>ACCESS could help build on this lesson through its blending of a capitated rate with payments linked to specific outcomes, Longyear says. He calls that level of granularity a departure from the ACO&#x2019;s &#x201C;broad bucket of savings&#x201D; and complex payment layers, meaning it could offer clearer insight into which interventions move the needle.</p><fig position="float" id="figureWL2"><graphic alt-version="no" mimetype="image" position="float" xlink:type="simple" xlink:href="jmir_v28i1e105562_fig02.png"/></fig><p>Experts also hope that technology-enabled interventions, coupled with stronger protections and human guidance, might help close critical care gaps.</p><p>&#x201C;The treatment of choice for mild to moderate depression and anxiety is psychotherapy. It&#x2019;s just that there aren&#x2019;t enough available psychotherapists to do it,&#x201D; says Trestman. Rather than using medication as a first-line treatment due to resource shortages, clinicians could leverage tools that help patients practice gold-standard modalities like cognitive behavioral therapy, making &#x201C;the need for psychotherapy more manageable with fewer sessions.&#x201D;</p><p>If ACCESS proves effective, Longyear predicts it&#x2019;ll be useful across a much wider array of conditions and outcomes. &#x201C;This is a real attempt at trying to do something clinical and that&#x2019;s actually scalable,&#x201D; he says.</p><p>A program aspect that could advance this goal is CMS&#x2019;s plan to randomly assign about<ext-link ext-link-type="uri" xlink:href="https://www.cms.gov/priorities/innovation/files/access-rfa.pdf"> 10</ext-link><ext-link ext-link-type="uri" xlink:href="https://www.cms.gov/priorities/innovation/files/access-rfa.pdf">%</ext-link><ext-link ext-link-type="uri" xlink:href="https://www.cms.gov/priorities/innovation/files/access-rfa.pdf"> of year-one participating beneficiaries</ext-link> to a control group to help sharpen the evaluation of the program&#x2019;s digital health interventions. &#x201C;It&#x2019;s a pretty innovative policy tool,&#x201D; Longyear says.</p></sec><sec id="s3"><title>The Pitfalls</title><p>Though both Longyear and Trestman are impressed by the ACCESS model&#x2019;s use of a randomized control group, they also point to some inherent weaknesses.</p><p>The incorporation of so many different technologies may make it difficult to amass &#x201C;enough data to drill down for any one of them to determine which ones may be a benefit,&#x201D; Trestman notes.</p><p>There&#x2019;s also the potential for selection bias. Because the program&#x2019;s patient participants, like their provider counterparts, are self-selecting, they may already be more comfortable using a health app or more active with their overall health, Longyear says. Additionally, some of the initially covered conditions, such as depression, have the potential to <ext-link ext-link-type="uri" xlink:href="https://pubmed.ncbi.nlm.nih.gov/22883473/">resolve spontaneously</ext-link> for a significant portion of patients within the program&#x2019;s treatment timeline, Trestman says. &#x201C;So that is going to be a complicating factor to determine whether...people will be benefiting from this or what will be seen as a massive placebo effect.&#x201D;</p><p>Privacy is another concern.</p><p>&#x201C;As we&#x2019;ve seen recently, there are profound data breach risks even in well-developed, sophisticated, and protected health information systems,&#x201D; Trestman says, citing the 2024 Optum cyberattack. &#x201C;When you have all of these relatively small startup companies, the vendor risk assessments may not be adequate to defend against a hacking event, so this may expose people&#x2019;s PHI [personal health information] to further risks.&#x201D;</p><p>Aside from the data ambiguities, the model&#x2019;s emphasis on bringing new technologies to market at scale and speed has yielded what Trestman calls a &#x201C;very unusual&#x201D; collaboration between CMS and the US Food and Drug Administration, with the latter <ext-link ext-link-type="uri" xlink:href="https://www.fda.gov/news-events/press-announcements/fda-launches-tempo-first-its-kind-digital-health-pilot-expand-access-chronic-disease-technologies#:~:text=Under%20this%20approach%2C%20participating%20manufacturers%20may%20request%20that%20the%20FDA%20exercise%20enforcement%20discretion%20for%20certain%20requirements%2C%20such%20as%20premarket%20authorization%20and%20investigational%20device%20requirements%2C%20while%20manufacturers%20collect%20and%20share%20real%2Dworld%20data%20demonstrating%20the%20device%E2%80%99s%20performance.">loosening requirements</ext-link> around health tech authorization at a time AI disruption is outpacing regulation.</p><p>There&#x2019;s a real risk of &#x201C;causing harm&#x201D; unless the tools are &#x201C;carefully monitored and modified appropriately over time,&#x201D; Trestman says.</p><p>He&#x2019;s especially worried about the potential for increased errors in diagnosing and treating patients, especially in cases where care is rendered asynchronously. &#x201C;Most of these companies are not big enough to have that level of investment of oversight.&#x201D;</p><p>Trestman and Longyear are also concerned about the program&#x2019;s implications for care coordination given the likelihood that it&#x2019;ll introduce new portals for patients and primary care providers to juggle. &#x201C;Even today, it&#x2019;s extremely difficult for us to share information from one health system to another,&#x201D; Trestman says. &#x201C;If you&#x2019;re having innovative technologies, are they really going to be integrated effectively?&#x201D;</p></sec><sec id="s4"><title>Launch Signals to Watch</title><p>The most obvious sign that ACCESS is heading in the right direction will be participants hitting their outcome-aligned payment thresholds, Longyear says, though he notes that selection bias could be a complicating factor.</p><p>He&#x2019;s also keeping a close eye on attraction and retention. &#x201C;Can you get patients in the door, and can you keep them?&#x201D;</p><p>Health app engagement rates among similar populations have<ext-link ext-link-type="uri" xlink:href="https://pmc.ncbi.nlm.nih.gov/articles/PMC6367667/"> historically been low</ext-link> but<ext-link ext-link-type="uri" xlink:href="https://pmc.ncbi.nlm.nih.gov/articles/PMC11555822/"> intervenable</ext-link>. &#x201C;The usability really matters,&#x201D; Trestman says. Part of that, he says, comes down to designing and refining technologies along dimensions like culture and language.</p><p>Regardless of how successful the program is, it will stop short of addressing the social determinants of health at the root of poor outcomes and inefficient care, Trestman says. &#x201C;Unless people have safe places to live, access to good food, a meaningful job that pays the bills, a safe environment in which to live, then we&#x2019;re fixing something after it breaks rather than preventing it from getting broken in the first place.&#x201D;</p></sec></body><back/></article>