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To the Editor-in-Chief,
Social media platforms have become powerful tools for disseminating health information. The recent study published in this journal by O’Brien et al [
Social media influencers play a critical role in shaping public opinion on a wide range of health topics, including vaccinations, cancer screening, lifestyles, and travel safety [
The so-called accessibility influencers also play a role in raising awareness and advocating for inclusive digital experiences by transforming complex health information into more engaging and understandable content [
Health expert content creators provide valuable insights into the evolving role of social media influencers in health communication. While they acknowledge the risks of misleading health content, which could confuse audiences or make health information less applicable to a broader population [
There is a need for further research to fully understand the impact of social media influencers on health communication. The report from O’Brien et al [
GTF led on conceptualization, supervision, and editing of the draft manuscript. RMM led on research, data interpretation, and preparation of the first draft. Both authors read and approved the final version of the manuscript.
None declared.
The corresponding author of “Wellness Influencer Responses to COVID-19 Vaccines on Social Media: A Longitudinal Observational Study” declined to respond to this letter.