This was a descriptive, exploratory study to explore the types of help received by women with IPV experiences in OHCs.

Data were collected from a social networking site, Reddit, to understand the types of help received by women with IPV experiences in OHCs. Reddit is a platform for knowledge and information exchange based on a wide range of topics categorized into subreddit communities, denoted as r/. This study selected r/domesticviolence as the data source to understand how women received help after sharing their IPV experience. This subreddit community was created in 2010 and had >22,000 members at the time of data collection. There are 2 rationales for choosing Reddit as our data source. First, the Reddit policy allows free-text entry without word limits in user postings. Second, the temporary “throwaway” account feature is important for women to protect their privacy after disclosure on Reddit. More comprehensive and detailed information about users’ perspectives can be extracted from postings and comments on Reddit compared with other OHCs.

Regarding inclusion criteria, we included postings that were self-disclosed as written by adult women (ie, aged ≥18 years) with IPV experiences and sought help to solve IPV-related issues. However, postings that were written in a non-English language, posts written by underage women or women with no abuse experience, posts without help-seeking attempts, and advertisements were excluded from our data set.

Data were collected between November 14, 2020, and November 14, 2021, during the COVID-19 pandemic, and the username, user number, URL, post title, post content, score (ie, the number of upvotes minus the number of downvotes in the postings), ups (ie, the number of upvotes), downs (ie, the number of downvotes), and comments were extracted using the Python program package (version 3.8; Python Software Foundation). All usernames were deidentified and replaced with random user IDs for protection of privacy.

Postings were ranked based on the number of comments and number of times the original poster (OP) returned to the thread. To achieve the objective of this study, we further excluded postings without any comments to focus on the comments’ quality and types of advice given to women with IPV experiences.

To count the number of needs matched and unmatched in the same posting, 4 variables were created initially (ie, matched, unmatched, partly matched, and broad coverage). However, as we only annotated 3.2% (8/250) of the postings with partially matched needs, we further collapsed the variables by merging “partly matched” and “broad coverage” into “matched.” Therefore, a dichotomized variable was created, and we further explored the linguistic features of help seeking (ie, matched needs or unmatched needs). In this study, “matched needs” refer to the situations in which the OP receives the information they requested from the comments. In contrast, “unmatched needs” refer to situations in which the OP did not receive the information they requested from the comments.

Initial posting features include the scores, number of comments, links shared, number of words on the initial post, and title sentiment. New variables were computed, such as the number of emojis used and the title sentiment score, to enrich the linguistic features in the data set. Emojis were counted using Python, and title sentiment score was calculated using Text2Data plug-in on Excel. All initial post content was quantified and analyzed using the Linguistic Inquiry and Word Count (LIWC) tool, where 93 categories were included, ranging from emotional affect, cognitive process, self-focus, perceptions, and so on. The LIWC tool counts the frequency of words in each category and transforms qualitative text data into quantitative data to understand the psychological state and communication style of individuals through their writing. LIWC has also been applied to extract the linguistic cues for knowledge adoption, information adoption, and perceived helpfulness of web-based health reviews [23,24] and has been used for understanding the psychological behavior of people in OHCs [25].

Postings were classified into 2 groups—matched needs and unmatched needs. The linguistic features were compared between these 2 groups using parametric and nonparametric tests according to the parameter listed in LIWC. If the variables obtained fit the requirement of a parametric test, a 2-tailed t test was conducted. A Mann-Whitney U test was used for variables that violated the normality and assumptions test. All statistical analyses were conducted using IBM SPSS Statistics for Windows (version 26; IBM Corp), with a statistical significance assumed for P values <.05 [20]. Cohen d was used to quantify the effect size between the 2 groups.

As web-based data were publicly available for this study, an approval for exemption was obtained from the institutional review board at the University of Pittsburgh (MOD20030179-002).

IRB approval was obtained prior to the subreddit’s ‘no research’ use rule, which has since been implemented

A total of 1996 postings were collected from Reddit. In the initial screening of the 1996 postings, 1568 (78.56%) postings were selected and 1140 (57.11%) postings were identified for relevance. After excluding the postings without comments or OP return, 21.93% (250/1140) of the postings were annotated quantitatively and analyzed qualitatively using thematic analysis (Figure 1).

The types of help received were divided into information support and emotional support. Overall, 97.2% (243/250) of the postings received information support, whereas 87.6% (219/250) received emotional support (Table 1). Among the information support received, the top 5 common types of information help received were IPV knowledge (414/1568, 26.4%), IPV shelter (242/1568, 15.43%), legal information (190/1568, 12.12%), health care information (187/1568, 11.93%), and safety planning (131/1568, 8.35%). In terms of emotional support, the top 3 were encouragement (570/1173, 48.6%), empathy (174/1173, 14.83%), and mutual understanding (159/1173, 13.55%). Approximately one-third (74/250, 29.6%) of the comments received networking offer, and more than two-thirds (195/250, 78%) of the comments received experience sharing from OHC members.

Among the 250 postings, a total of 7 themes and 15 subthemes were identified from the comments. All authors reviewed and confirmed the hierarchy of each theme and subtheme. Overall, seven main themes were generated, including (1) experience sharing, (2) emotional empowerment, (3) IPV knowledge display, (4) advice type, (5) clarification of scenario, (6) networking offer, and (7) daily self-care tips. The 15 subthemes that were found are shown in Multimedia Appendix 1.

Overall, 80% (200/250) of the postings received matching help from OHCs (Table 2). Among all types of help annotated as matching help, only wound documentation was excluded from the list because no women sought wound information in our data sets, but some comments include wound information when they provide advice regarding safety planning instead. Table 3 shows that the highest 2 information needs matched were legal (90%) and IPV knowledge (86%). In terms of emotional support, 92.5% of the postings were successfully matched with emotional help. However, finance (57%), communication (53%), housing (50%), health care information (48%), and IPV survivors’ network (33%) received the least information help among postings with matched needs.

We used the LIWC software to examine the use of 93 prespecified dictionaries (lists of words) between the 2 groups (ie, matched help and unmatched help). Multimedia Appendix 2 displays the descriptive statistics of posting features from the annotated data and linguistic features from the LIWC tools among the 250 postings. All significant linguistic features between the 2 groups are displayed in Table 4. The average length of postings was 298 (SD 257) words, and no postings were generated from the same user ID (ie, person). Among the 250 initial postings, a total of 18 features (n=3, 17% posting features and n=15, 83% linguistic features) were found with statistically significant differences between the 2 groups. Postings with negative sentiment, more comments, and more number of words in comments were easy to receive matched help in OHCs. Postings containing words related to health (eg, medic, patients, physician, and health) or wellness (eg, healthy, gym, exercise, and diet) were found to be more difficult to receive matched help in OHCs.

This is the first study to investigate the types of help and advice presented in OHCs among women with IPV experience through qualitative analysis and quantitative linguistic analysis in a western context. We found that most women received information and support that matched the type of help they requested in their original postings. In addition, the majority of the postings (178/250, 71.2%) received response in which OHC members shared their own experiences, mistakes, and lessons learned.

The willingness of OHC members to share their own IPV experiences in response to posters’ requests for help correlates with one of the presumed reasons for the existence of this subreddit community—to serve as a platform for experience exchange and support for people with IPV experience or other passion for the topic. By sharing their own experiences, OHC members illustrate credibility to offer advice to the OP. Our findings aligned with a previous study by Yan and Tan [26] regarding OHC members’ perceptions and experiences about the medical treatment for mental health were related to the perceived effectiveness of treatment among other OHC members. Similarly, Fan et al [27] pinpointed that the experience-sharing behavior was an approach to building trust with other OHC members. In the IPV context, Krisvianti and Triastuti [28] concluded that the experience-sharing behavior facilitates social support and empowerment among women, whereas Afdal et al [29] reported that using OHC can improve life satisfaction through experience sharing.

In addition, emotional empowerment was another important theme identified in the OHC comments. Our study found that OHC members provided different forms of emotional empowerment, such as encouragement, empathy, and reassurance when the OP was lost and helpless, as expressed in the initial postings. A previous study pinpointed a strong association between emotional support and IPV severity among women [30]. Female survivors who either experienced physical abuse or had unwanted sex with their partner have 2.28 higher odds of receiving less emotional support, indicating a great demand of emotional needs in this vulnerable population. Lyons and Brewer [18] also reported the themes related to the IPV survivors’ experience during the COVID-19 pandemic [17]. Specifically, one of their themes highlighted service disruption such as IPV shelters, counseling service, and emergency room in hospital, which could potentially undermine the help-seeking initiatives from women. Therefore, it is possible that women with IPV experience shifted their help-seeking attempts to OHC web-based environment, where OHC members could provide emotional empowerment with a timely response regardless of geographical and time restrictions. Moreover, we found that women with IPV experience used to seek help by asking OHC members to prove whether they were acting normal or not overreacting to what happened in an abusive relationship. Our findings were consistent with other OHCs’ findings in different contexts ranging from ovarian cancer [31], breast cancer [32], and pregnancy loss [33]. In the male IPV context, Sivagurunathan et al [19] also reported the importance of emotional validation in help seeking after sexual assault. Therefore, our study consolidated that emotional empowerment and validation are essential for OHC help seeking among women with IPV experience.

Furthermore, it is noteworthy that demonstrating IPV knowledge in the comments is a strategic way to present advice with credibility in OHCs among women. Our findings demonstrated that OHC members used to cite IPV statistics from well-known organizations and highlight their IPV knowledge (eg, trauma bonding, stages of abuse, reactive abuse, and warning signs of IPV such as strangulation and choking) to build advice credibility. When women were confused about their current IPV risks and condition, OHC members presented their IPV knowledge to guide them regarding how to recognize warning signs and navigate them to related resources.

Interestingly, our analysis identified 2 advice styles—directive and emphasizing empowerment and advice form. Directive styles were commonly found to urge OP to make decisions and seriously listen to OHC members in postings with multiple alerts labeled by Reddit, such as multiple triggers, physical abuse, and suicidal risk. Some OHC members reacted emotionally without consideration for OP’s feelings as they were not well trained with trauma-informed care strategies. Given the disinhibition effect on OHCs [34], OHC members may not take responsibility for what they suggested to OP owing to the anonymity and invisibility environment in OHC.

Regarding comments identified as having more empowerment and advice given by OHC members, this advice style is viewed as more appropriate, considerate, safe, and helpful for this vulnerable population. This result aligned with that of a previous study that illustrated the importance of emotional support for women with IPV experience [30]. Nevertheless, a previous study reported that 37% of the comments contained harmful messages with survivor-blaming intentions in OHCs [15]. As we prioritized postings with the highest number of comments, we filtered postings without comments or those without OP returning to initial postings. Therefore, it is possible that some negative responses were not well captured in our analysis.

Moreover, we adopted the LIWC tool to quantify our annotation results and compare the help-seeking results from a computational point of view at the word level. As OHC members may offer help primarily based on the textual description in a web-based environment, traditional, in-person, help-seeking factors such as facial expressions and differences in tone of voice may not apply. Therefore, our results shed more light on the linguistic and posting features that could affect help-seeking results in OHCs. As such, displaying politeness in the initial postings may indicate that OHC members will offer help more comfortably. In contrast, our results found that postings with wordings associated with health and wellness have low chance of successful help seeking in OHCs. One of the possible explanations is that OHC members are not well trained in medical terminologies and do not have the related expertise to address postings with complicated medical terminologies. According to the scoping review conducted by Perry et al [35], only 1 OHC featured a moderator with health care professional qualifications in the related field, whereas most OHCs were moderated by volunteers or survivors of IPV. Hence, postings with health or wellness wordings may not be quickly addressed by OHC members. Future studies can consolidate these results by inviting OHC moderators for an interview to understand how they offer help based on textual descriptions.

We also found that posting titles with negative sentiment were more likely to receive help than using wordings with positive sentiment. Given the anonymity provided, women may feel more comfortable in seeking help urgently in OHCs to receive real-time responses from OHC members [36]. Liu et al [37] reported that patients with psychological diseases posted more negative words and emotions than others. More importantly, 49.5% of women were shown to develop psychological illnesses after experiencing IPV [38]. It is possible that those who post negative sentiments may have more complex information and emotional needs than others, where OHC members may address their needs and answer their questions easily. Therefore, title sentiments should be considered as the primary indicator of IPV severity and urgency in a web-based setting such as OHC.

This study has the potential to contribute to the management of women with IPV experience from a clinical perspective. The results obtained from this study demonstrated the usefulness of OHCs in providing access to IPV knowledge and a platform for experience exchange for women; therefore, clinicians are encouraged to assess their perceived IPV knowledge (ie, potential risks and consequences of IPV, potential danger, and safety strategies to protect themselves) before referral to other departments or planning for next appointment. Clinicians may provide well-known resources that are available in the OHC and appropriate to their personal situation. However, given that professionals do not filter the comments and suggestions from OHCs, clinicians should remind women to avoid taking all the advice personally after seeking help in OHCs. Reading other OHC members’ abusive experiences could retraumatize women with previous IPV experience. If some comments are typed in a directive manner with harsh wordings, clinicians could advise women to set a time-out period from reading these comments. Moreover, OHCs, when moderated by IPV experts, have the capability to identify comments with a reproachful tone and provide tailored resource navigation based on the specific geographical location of users.

In addition, IPV agencies and emergency departments in hospitals should also establish a protocol to enable nurses, medical social workers, and other health care professionals to identify when they should refer women with IPV experience to OHC. For example, health care professionals can streamline the process by providing OHC information to at-risk women after referring them to in-person support groups or IPV-related agencies. Moreover, women should be advised about how to seek help in OHCs effectively by emphasizing the value of choosing a post title with negative connotations and seeking help politely in the initial postings. Furthermore, a recent review discussed how an automated system can assist IPV detection [39]. Our study is a starting point for developing future IPV automatic system interventions that allow users to search for comparable experiences effectively. For example, IPV experience can be further categorized based on positive and negative feedback by domain experts and a computational algorithm can be trained to classify relatable experiences based on the needs of women, which could facilitate a better help-seeking experience in OHCs.

It is noteworthy that the results of this study should be interpreted with caution. First, owing to Reddit’s privacy policy, we could not collect the users’ demographic data, such as race, age, and educational background. Second, Reddit is only widely recognized in a few English-speaking nations, such as the United States, Canada, the United Kingdom, and Australia. Therefore, conclusions from this study are not fully generalizable to women with IPV experiences from other regions. Third, this study examined the type and pattern of advice provided by OHCs in 1 subreddit community. Future research endeavors should include more OHCs for analysis and comparisons. In addition, this study depended on the details provided in users’ initial posts during the screening procedure to determine whether the OP was female and aged >18 years. However, some users may have hidden their actual sex and age because of privacy concerns. Moreover, our study reranked the postings based on their number of comments and the number of times the OP returned to the initial postings. As such, it is highly possible that some negative comments have not been analyzed thoroughly in our data set. Future studies should evaluate the risky suggestions or harmful comments from postings and analyze the potential danger score with an IPV domain expert to prevent retraumatization in these vulnerable populations. An additional constraint pertains to the data collection period—from November 2020 to November 2021. During this period, the COVID-19 pandemic posed significant challenges, such as quarantine orders, business closures, and limited access to health care services. As the World Health Organization has since declared that COVID-19 is no longer a global emergency, it is plausible that help-seeking behaviors and available resources may have evolved after the time of data collection.

This study elicits empirical data about the types of help given to women with IPV experience and what constructs the advice credibility among OHC members. Our findings show that OHC members often describe their own relevant experiences before highlighting the IPV knowledge to the OPs. In this manner, OHCs offer an accessible platform for knowledge acquisition and experience sharing for women who feel baffled and distressed following their IPV experience. Our study has implications for developing digital textual initiatives to educate women about IPV and exploring computation methods to connect women with others who have similar experiences. In addition, we assessed linguistic variations between successful and unsuccessful help-seeking postings in the OHC. Our findings demonstrate how linguistic variations in politeness and title sentiment may affect to what extent OHC members meet the help seekers’ needs. Future studies should examine the language variations between postings with the most and the fewest comments. Overall, the responses from OHCs are constructive to provide various sources of help for women with IPV experience, including emotional validation, IPV knowledge, and relatable experiences, so that they can identify the warning signs and potentially far-reaching consequences of their IPV experiences.