Google Search (Google LLC) is the most commonly used internet search engine, and almost two-thirds of all daily online inquiries are performed using this platform. [1] Google Trends (GT) delivers information on geographical and temporal patterns of search volumes for inquiries performed with Google. [2] Notably, several studies have already used GT to analyze web user searches for different otolaryngological symptoms, conditions, and diseases. [3-6] Furthermore, conditions in other medical disciplines have been assessed, including in cardiology [7,8], urology [9], and orthopedic surgery [10]. In general, the internet has become an appealing source of health care information, particularly for younger people, who are more amenable to new and innovative approaches for gaining novel information in an online environment [11]. Therefore, internet search volumes for certain medical conditions could potentially follow their annual incidence peaks.

Acute otitis media (OM) and otitis externa (OE) are common conditions in otolaryngology and represent the middle ear and external auditory canal’s inflammation, respectively [12,13]. OM is mostly a result of a dysfunction of the auditive tube due to upper airway tract infections [12]. New diagnostic guidelines recommend combining medical history, clinical symptoms, and strict otoscopic criteria to determine this diagnosis [14]. These include moderate or severe tympanic membrane bulging combined with otorrhea or mild bulging combined with recent onset of ear pain. OE’s incidence is comparable to that of OM and affects up to 10% of people at some point in life. [13] Some common symptoms tend to overlap with those of OM, such as ear pain or otorrhea. Nevertheless, some critical differentiation signs exist, such as ear itching and tenderness of the tragus or pinna, which are OE-specific symptoms [15]. Based on the many similarities between these two conditions, it may be assumed that individuals tend to misdiagnose or incorrectly treat themselves by referring to information available online.

It has been noted that OM occurs mostly in the winter months, which correlates with the incidence rates of upper airway infection [12,16-19]. In contrast, OE incidence rises significantly during the warmer summer months, mostly due to increased humidity, sweating, and swimming (ie, water exposure to the outer ear canal [15,20,21]). Interestingly, a study on seasonal peaks of acute OM incidence revealed peaks in the winter and summer months [22].

To the best of our knowledge, only one study group has assessed online user behavior regarding otologic conditions. Specifically, they correlated GT search for “ear drops” with Medicaid prescription frequency for ototopical agents [23]. However, to date, no study has analyzed World Wide Web public inquiries into other OM- and OE-related terms (such as ear pain or ear infection). Therefore, our study aimed to analyze the web-based interest into ear pain, ear infections, and the associated treatment options (ear drops). This study’s results may help gain novel insights into the temporal frequency of internet searches into ear pain–related search terms and clarify the temporal dynamics of the affected individuals who search for symptoms or treatment options regarding these medical conditions.

GT was used to explore the online search interest for “ear pain” and related terms entered into the Google search engine from various countries worldwide. The relative search volume (RSV) shows user interest in specific search terms. It ranges from 0 to 100 (higher interest correlates with higher score). The normalization steps are described elsewhere [24]. We explored RSV for the following 3 search terms (and the country-specific translation) related to ear infections: “ear drops” (“Ohrentropfen”), “ear pain” (“Ohrenschmerzen”), and “ear infection” (“Ohr Entzündung”). In order to cover both hemispheres and 2 languages (English and German), we assessed internet-based inquiries in the following countries: Australia, Canada, Germany, the United States, and the United Kingdom. The data were retrieved in the “Health” category for the time frame between January 1, 2004, and December 31, 2019.

The 3 preliminary search terms were entered on August 18, 2020, and the function “Related (Top)” was used to show search terms related to the preliminary search terms in every analyzed country. We ensured that we analyzed 3 search terms with the highest RSV in the context of “ear pain,” “ear infection,” and “ear drops” by using the GT function “Comparison.” We therefore compared the RSV of all related search terms against the 3 preliminary search terms. The most relevant search terms associated with each of the 3 preliminary search terms were used for further data acquisition and analyses. Furthermore, we also added the search terms “otitis” and “otitis media” (“Gehörgangsentzündung” and “Mittelohrentzündung”, respectively, for Germany) to cover the full spectrum of ear pain–related search terms.

We then entered each of the aforementioned 5 ear pain–related search terms (ie, “ear drops,” “ear pain,” “ear infection,” “otitis,” and “otitis media”) on April 25, 2021, and used the function “Worldwide” to assess regional differences in country-specific RSV. We specified our searches for the “Health” category and the time frame between January 1, 2004, and December 31, 2019. Finally, a reliability analysis was performed by downloading selected search terms for 10 consecutive days, starting from August 18, 2020. It has previously been reported that slightly different results are shown if GT data are downloaded on different days [3,16].

The analysis was performed with R software version 3.5.1 (R Foundation for Statistical Computing) with the “season” and “psych” packages. The visualization of these data was performed with Prism 9.0.0 software (GraphPad). The intraclass correlation coefficient (ICC; 2-way random model) was used for examination of GT data reliability. Poor reliability was defined as an ICC lower than 0.4, moderate reliability as an ICC higher than or equal to 0.4 and lower than 0.75, good reliability as an ICC higher than or equal to 0.75 and lower than 0.9, and excellent reliability as an ICC greater than or equal to 0.9. The cosinor regression model was used to detect seasonality in time series data. The exact model is described in detail elsewhere [25]. In short, the cosinor model is a parametric model that captures seasonal patterns using a sinusoid. We fitted an annual seasonal pattern to our time series data and therefore defined the annual seasonal cycle as 12 (months). As the cosinor model assumes the sinusoid to be symmetric and stationary, a peak (P, peak) and a nadir point (L, low point, defined as peak month +/–6 months) are defined once per year. The cosinor analysis also computes an amplitude (size), which represents the magnitude of the seasonal effect. As the sinusoid is described by both a sine and a cosine term, statistical significance can be tested as part of a generalized linear model. We set the P value to .03 to adjust for multiple comparisons (sine and cosine term).

The visualization of worldwide country-specific differences in RSV for our 5 ear pain–related search terms (mentioned previously) was performed with Python 3.9.4 [26] in combination with the libraries NumPy [27], Pandas [28], Matplotlib [29], and Geopandas [30].

For the current study, only publicly available and nonidentifiable data were explored. Therefore, according to the guidelines of the institutional review board of the Medical University of Vienna, study approval was not needed.

The current study used GT and revealed winter and summer peaks in online search volumes for OE- and OM-related search terms, which corresponded with the winter and summer incidence rise of these conditions. In particular, highly reliable results revealed that the search volume for “ear drops” peaked in the summer months, potentially reflecting the interest in OE at this time. On the contrary, the annual increase in search frequency for terms “ear pain” and “ear infection” (hypothetically reflecting both OE and OM) was observed during the winter months. This discrepancy between online search peaks could indicate a potential mistake in treatment by self-diagnosis or self-treatment of either of these two conditions by patients searching for therapy options online. As noted, one study already assessed this problem by correlating Google search frequency for ear drops and Medicaid prescriptions for ototopical agents [23]. That study, however, included some methodological limitations: no further GT analysis regarding related terms or symptoms of OM or OE was performed, the reliability of the GT data was not analyzed, and the online search frequency for noted terms was assessed for only 1 country. Therefore, the significance of our study is mainly its highly reliable GT data, reproducibility in different countries from both hemispheres, and significant interest peaks revealed by the cosinor analysis for all 3 search terms.

As noted, GT has often been used to analyze user-associated online behavior in regard to different otorhinolaryngologic conditions [3-6,16]. Furthermore, public online interest for certain oral, maxillofacial, and dentistry problems has been analyzed by several authors [31-33]. Moreover, this engine was used for assessing public inquiries into seasonal influenza [34,35]. Even the currently prevailing and life-changing COVID-19 pandemic was analyzed [36,37], and authors have also discussed using GT to predict COVID-19 outbreaks [38,39].

There are several critical similarities between OM and OE regarding symptoms and therapy options. The overlapping symptoms include ear pain and otorrhea [14,15], while specific OE signs include an itchy ear and tragus pain [15]. Therapy regimens for both conditions include analgesics, but the indication for antibiotic therapy varies significantly. Although bacteria can be isolated from the middle ear in 50% to 90% of cases [40,41], not all OM patients require antibiotic therapy at initial presentation. Clinical observation and analgesic therapy are the first-line treatment approaches in adult patients and children over 6 years with mild symptoms. However, either a clinical follow-up within 2 to 3 days should be scheduled, or a backup antibiotic should be prescribed and used in cases where symptoms persist [14,42]. Regarding OE, therapy options include ear cleaning, analgesics, and topical treatment (antibiotics, steroids, antiseptics, antifungals, or combinations) [43]. Oral antibiotics are not indicated for treatment of OE, as they prolong time to clinical cure and are not associated with better outcomes as compared with a topical agent used alone in uncomplicated cases [20,44]. Additionally, the overuse of systemic antibiotics contributes to the global problem of antibiotic resistance [16]. In summary, systemic or oral antibiotic is only required in severe and persistent OM, while OE can be treated mostly with topical therapy using ear drops.

Incompletely treated or untreated OM can result in complications, such as mastoiditis, facial nerve paresis or palsy, or labyrinthitis. Therefore, symptoms of OM warrant further diagnosis and therapeutic approaches [45]. Furthermore, these can occur in cases with inadequately treated OM (eg, in cases of antibiotic-resistant bacteria) [45]. The most typical symptoms of acute mastoiditis are a retroauricular swelling and a protruded pinna. Other clinical signs include retroauricular erythema and pain, or an abscess of the external auditory canal [46,47]. Timely recognition of these signs and a prompt referral to an otolaryngology department are crucial in treating OM complications. The next steps include intravenous antibiotic therapy and a computer tomography scan in cases that do not respond to therapy [48]. Surgical treatment such as mastoidectomy remains the most efficient therapy option for patients with intracranial complications or mastoid abscess [49]. Malignant (necrotizing) OE is a potentially fatal complication of acute OE and affects older adults, immunocompromised individuals, and patients with undertreated diabetes mellitus [50]. The most common signs are otalgia, subacute hearing loss, and intensive otorrhea [50]. The infection can extend to the mastoid and the skull base and can potentially result in facial nerve palsy, venous sinus thrombosis, osteomyelitis, or even death [51]. Although patients potentially self-manage these conditions by looking for information online, timely referral to the hospital appears crucial, as a definitive diagnosis can only be made by a medical professional. Not postponing a doctor’s appointment can lead to proper treatment and circumvention of potentially life-threatening complications.

OM affects all age groups, but about 80% of children have at least 1 acute OM episode before school age [12]. However, a plethora of pediatric patients does not necessarily warrant antibiotic therapy. Systemic antibiotics should be routinely indicated only in children above the age of 6 months with severe symptoms and in children older than 2 years with bilateral acute OM [14]. Observation with scheduled clinical follow-up is recommended in children 2 to 12 years old with nonsevere symptoms [14]. Furthermore, OM with effusion is often misdiagnosed as acute OM and overtreated with antibiotics [52]. Overtreatment is also a common problem affecting patients with OE. One study group noted that about 20% to 40% of patients with an acute OE are primarily and unnecessarily treated with a systemic antibiotic [53] even though systemic antibiotics do not necessarily produce better clinical outcomes [20]. In summary, the timely differentiation between OM and OE is crucial, as it can result in proper therapy, reduction of overtreatment, and circumvention of possibly life-threatening complications.

The current study faces limitations associated with its infodemiological design. Potential standard limitations of infodemiological studies could influence the interpretation of our results. As we used a single search engine to retrieve all data, selection bias is a potential limitation. However, about two-thirds of daily internet searches are performed using Google web search, which minimizes this risk [1]. A further selection bias is reflected by the fact that people from higher-income areas have access and tend to use the internet for any kind of information, particularly regarding certain medical conditions [54]. Furthermore, with GT, the data on the age or gender of users who search for different terms cannot be assessed. This limitation could be a confounding factor, as younger people are more likely to use online search engines to gather information on medical conditions [55]. On the other hand, studies designed around using infodemiological methods can arguably be more extensive, detailed, and real time than epidemiological studies. Therefore, with these methods, the information retrieval and the efficacy of the research can be improved. Furthermore, it can only be assumed that RSV varies only slightly across individual areas within each country. We included larger countries in our analysis. Thus, our results may only represent those regions with more inhabitants (and therefore higher RSV). Future studies will reveal whether regional differences have a significant influence on online search frequency for different medical conditions.

In conclusion, we observed biannual (summer and winter) peaks in searches for otitis externa and media and related terms, which correlated with the respective annual incidence increase of these two conditions. These findings thus underline the necessity for accurate and easily accessible medical information on the internet, particularly for diagnosis, appropriate therapy options, and differentiating between OE and OM. This type of information may reduce overtreatment with antibiotics in OE cases and mitigate the global problem of antibiotic resistance. Finally, prompt and early detection of potentially life-threatening complications and subsequent further diagnosis and therapy could be facilitated.