JMIR J Med Internet Res Journal of Medical Internet Research 1438-8871 Gunther Eysenbach Centre for Global eHealth Innovation, Toronto, Canada v7i4e43 16236695 10.2196/jmir.7.4.e43 Letter "Is Cybermedicine Killing You?" - University College London (UCL) Media Strategy Explained Fourniol Dominique Head of Media Relations
Development & Corporate Communications Office University College London Gower Street London WC1E 6BT UK +44 (0)20 7679 9728 +44 (0)20 7916 8526 d.fourniol@ucl.ac.uk
Jul-Sep 2005 28 7 2005 7 4 e43 13 07 2005 18 07 2005 © Dominique Fourniol. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 28.7.2005. Except where otherwise noted, articles published in the Journal of Medical Internet Research are distributed under the terms of the Creative Commons Attribution License (http://www.creativecommons.org/licenses/by/2.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited, including full bibliographic details and the URL (see "please cite as" above), and this statement is included. 2005 Eysenbach Gunther Kummervold Per Egil "Is Cybermedicine Killing You?" - The Story of a Cochrane Disaster J Med Internet Res 2005 7 2 e21 Rada Roy A Case Study of a Retracted Systematic Review on Interactive Health Communication Applications: Impact on Media, Scientists, and Patients J Med Internet Res 2005 7 2 e18 Eysenbach Gunther "Is Cybermedicine Killing You?" - University College London Media Strategy Explained: Author's Reply J Med Internet Res 2005 7 2 e44 <p>Eysenbach and Kummervold [<xref ref-type="bibr" rid="ref1">1</xref>] and Rada [<xref ref-type="bibr" rid="ref2">2</xref>] criticize the handling of the Cochrane review retraction from a media perspective, and I wish to provide the following additional clarification of the actions of the UCL media relations office in this instance.</p> <p>Had the withdrawal of the review been a permanent retraction with no further action to be taken by the authors or journal, the UCL media relations office would have issued a statement to this effect at the time via our media mailing lists.</p> <p>Given that the review was withdrawn with a view to revision and republication at the earliest opportunity and not to permanent retraction, we decided to issue an updated press release once that process was complete. The release will both explain the error and provide the correct interpretation of the review, which will enable journalists to compare the original and revised papers and report on both the errors and the new, correct findings of the review. The release, anticipated later this year, will be sent to all journalists and websites which received the original October 2004 release.</p> </sec> </body> <back> <ref-list> <ref id="ref1"> <label>1</label> <nlm-citation citation-type="journal" xlink:type="simple"> <person-group person-group-type="author"> <name name-style="western"> <surname>Eysenbach</surname> <given-names>Gunther</given-names> </name> <name name-style="western"> <surname>Kummervold</surname> <given-names>Per Egil</given-names> </name> </person-group> <article-title>"Is cybermedicine killing you?" - the story of a Cochrane disaster</article-title> <source>J Med Internet Res</source> <year>2005</year> <month>6</month> <day>30</day> <volume>7</volume> <issue>2</issue> <fpage>e21</fpage> <comment><ext-link xmlns:xlink="http://www.w3.org/1999/xlink" xlink:type="simple" xlink:href="http://www.jmir.org/2005/2/e21/" ext-link-type="uri">http://www.jmir.org/2005/2/e21/</ext-link></comment> <pub-id pub-id-type="medline">15998612</pub-id> <pub-id pub-id-type="pii">v7i2e21</pub-id> <pub-id pub-id-type="doi">10.2196/jmir.7.2.e21</pub-id> </nlm-citation> </ref> <ref id="ref2"> <label>2</label> <nlm-citation citation-type="journal" xlink:type="simple"> <person-group person-group-type="author"> <name name-style="western"> <surname>Rada</surname> <given-names>Roy</given-names> </name> </person-group> <article-title>A case study of a retracted systematic review on interactive health communication applications: impact on media, scientists, and patients</article-title> <source>J Med Internet Res</source> <year>2005</year> <month>6</month> <day>30</day> <volume>7</volume> <issue>2</issue> <fpage>e18</fpage> <comment><ext-link xmlns:xlink="http://www.w3.org/1999/xlink" xlink:type="simple" xlink:href="http://www.jmir.org/2005/2/e18/" ext-link-type="uri">http://www.jmir.org/2005/2/e18/</ext-link></comment> <pub-id pub-id-type="medline">15998609</pub-id> <pub-id pub-id-type="pii">v7i2e18</pub-id> <pub-id pub-id-type="doi">10.2196/jmir.7.2.e18</pub-id> </nlm-citation> </ref> </ref-list> </back> </article>