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PHL10/460: - Vertical Portal with Newly Developed Health Profiler

C Lenz; M Brucksch

HNO Universitätsklinik Heidelberg , Heidelberg, Germany


Introduction: Unlike general health portals such as WebMD and that cover everything from the flu to heart disease, Silicon Valley-based is a so-called vertical portal. It covers only one small vertical niche of health care: cancer, and in particular, prostate cancer. As a value-added proprietary technology, the company offers its newly developed profile engine to health information retrievers.
Methods: Users are enabled to insert their specific medical information - results of biopsies, blood tests and exams - into an electronic form, a sort of digital health portfolio.
Results: The software then spits out what treatments are available based on the latest scientific studies. The profiler will even tailor the treatment based on what side effects the user most wants to avoid. Patients can also create "what if" scenarios and find out what clinical trials they can participate in.
Discussion: is riding a trend that is likely to explode in the coming decade. The number one impact the Internet will have on health care, many experts believe, will be empowering individuals to take charge of their own health care. With the profile engine has developed a very interesting application which is a new decision-making Internet tool, using technology to create knowledge. Pros and Cons of sites like and the future impact of the profile engine are discussed.

(J Med Internet Res 1999;1(suppl1):e91)


Vertical Portal; Prostate Cancer; Health Profiler

Edited by G. Eysenbach; This is a non-peer-reviewed article. published 19.09.99

Please cite as:
Lenz C, Brucksch M
PHL10/460: - Vertical Portal with Newly Developed Health Profiler
J Med Internet Res 1999;1(suppl1):e91
doi: 10.2196/jmir.1.suppl1.e91

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Except where otherwise noted, articles published in the Journal of Medical Internet Research are distributed under the terms of the Creative Commons Attribution License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.